AP Racing introduced a new brand identity at the 24 Hours of Le Mans 2026, where the company says it supplies brake and clutch systems to 47 of the 62 cars on the grid — 75 percent of the field — across the Hypercar, LMP2, and LMGT3 categories. The rebrand centers on a new logo and a refreshed visual style for AP Racing, the Coventry-based manufacturer that operates as part of the Brembo Group. According to the company, the updated look is built to carry across on-car branding, broadcast, mobile, and social channels.
Highlights
- AP Racing says it supplies brake and clutch systems to 47 of 62 cars — 75 percent of the grid — at the 2026 24 Hours of Le Mans, spanning the Hypercar, LMP2, and LMGT3 categories.
- The company operates as part of the Brembo Group and cites more than 50 years of brake and clutch engineering.
- Managing Director David Hamblin says new product developments are due later in 2026.
A New Look Rooted in Racing
The company says the new logo and color palette were developed with a digital-first approach intended to hold up across platforms, from on-car branding and broadcast to mobile and social channels. AP Racing, engineered in the UK, points to more than five decades in precision brake and clutch systems and a motorsport record that spans Formula 1, NASCAR, and the World Endurance Championship. The company says the refreshed branding is aimed at road car manufacturers, the aftermarket, and motorsport customers.
The identity debuts at the Le Mans 24 Hours, the endurance race where AP Racing says its components appear on most of the grid. The company describes the change as keeping its motorsport roots central while giving the brand a more contemporary expression.
Part of the Brembo Group
AP Racing operates as part of the Brembo Group, supplying braking and clutch components used in motorsport and high-performance road applications. The company frames the forthcoming product launches as the next step tied to the identity change.
David Hamblin, AP Racing Managing Director, said: “AP Racing’s new identity reflects the next stage in our evolution, giving the brand a more modern expression while remaining grounded in our heritage, our people and our engineering capability. As part of the Brembo Group, AP Racing continues to evolve braking and clutch technologies, supporting the next generation of high-performance vehicles, with new product developments set to further push performance boundaries later this year.”
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