Brembo is launching Brembo Collections, a merchandise and design-object program whose first release, the “Colors of Speed” T-shirt capsule, goes on pre-sale September 4–18, 2026, in eleven color variants. The company presented the project at the Formula 1 Italian Grand Prix in Monza as an extension of the Brembo brand beyond its braking products. Designed and printed entirely in Italy, the collection is sold through a new e-commerce site, brembocollections.com, which the company says will host additional collections by the end of 2026.
Highlights
- Colors of Speed capsule: T-shirts in eleven color variants, pre-sale September 4–18, 2026
- brembocollections.com: new company-owned e-commerce platform launched with the capsule
- Expansion planned: Brembo says the platform will add new collections and products by the end of 2026
What Is Colors of Speed?
The first capsule takes the Brembo brake caliper as its central graphic element. Brembo describes the collection as moving the caliper from a technical component to a graphic sign, with the shirts intended to combine design with the company’s performance culture. All items are designed and printed in Italy.
Brembo positions the broader Collections program as a way for its community to wear the brand rather than only encounter it through the braking technology fitted to production and competition vehicles. The company has previously built out direct community channels, including its TrackTribe digital platform for riders, and Collections extends that approach into physical products.
“With Brembo Collections, we want to create a new space for relationships with our community, extending the brand experience beyond the product and transforming some of our most iconic elements into objects that tell the story of its identity and values,” said Mauro Piccoli, Brembo Chief Marketing Officer. “Colors of Speed represents the first chapter of a journey that was created to enhance Brembo’s aesthetic and cultural heritage, creating new opportunities for expression and belonging for all those who share our passion.”
Platform Expansion Through 2026
Brembo characterizes the brembocollections.com launch as the first step in a program set to grow over the coming months. By the end of 2026, the company says, the platform will carry new collections and products drawing on Brembo’s design codes and history, which the company frames as spanning more than sixty years of braking development and its long-running presence in top-level motorsport, including its role as supplier to the full MotoGP grid. No pricing, unit volumes, or product categories beyond the T-shirt capsule were disclosed.
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