Team Hammer Partners with SBS Friction for 2024 Season

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SBS Friction A/S has announced a partnership with Team Hammer as their official brake sponsor for the 2024 season. This collaboration brings SBS’s renowned braking technology to one of the most successful road racing teams in the US. The partnership aims to enhance Team Hammer’s performance with the SBS Dynamic Racing Concept.

Key Highlights:

  • Partnership Announcement: SBS Friction A/S is now the official brake sponsor for Team Hammer.
  • Team Hammer’s Legacy: Founded in 1980, Team Hammer is a leading professional road racing team in the US with over 130 race wins and 11 championships.
  • SBS Friction’s Expertise: Established in 1964, SBS Friction is a global leader in braking solutions with a strong track record in international championships.
  • Dynamic Racing Concept: SBS introduces an innovative braking system that combines different brake pad compounds for enhanced performance.
Team Hammer Partners with SBS Friction for 2024 Season

Team Hammer was founded in 1980 by racers Bruce Hammer and John Ulrich. It has since grown into one of the largest professional road racing teams in the US. With a storied history of endurance racing and consistent excellence, Team Hammer boasts more than 130 AMA Pro/MotoAmerica race wins, over 360 podium finishes, and 11 AMA Pro/MotoAmerica Championships. The team’s 2024 roster, guided by Crew Chief Keith Perry, includes riders Teagg Hobbs (#79), Rossi Moor (#92), Xavi Fores (#34), Brandon Paasch (#96), and Tyler Scott (#70).

SBS Friction A/S, founded in 1964, has a legacy of providing exceptional braking solutions for both two and four-wheelers worldwide. Their success in championships like Moto 2, Moto 3, WSSP300, and WSSP600 highlights their expertise in the racing sector. Now, they bring this expertise to Team Hammer, promising an exciting and competitive season ahead.

Team Hammer Partners with SBS Friction for 2024 Season

The SBS Dynamic Racing Concept

A pivotal element of SBS’s partnership with Team Hammer is the integration of the SBS Dynamic Racing Concept. This innovative approach allows for the simultaneous use of two different brake pad compounds. Riders can experience the strong initial bite and linear in-stop performance of SBS DS-1, alongside the smooth initial bite and progressive in-stop performance of SBS DS-2. This concept underscores SBS’s dedication to customizing braking performance to suit individual rider preferences, providing unparalleled control and brake power tailored to each rider.

This partnership signifies a new era in motorsports where cutting-edge technology and racing excellence converge. As the engines roar for the remaining MotoAmerica season, all eyes will be on Team Hammer, now equipped with the superior braking technology of SBS Friction A/S.

About SBS Friction A/S

SBS Friction A/S is the leading OE and aftermarket supplier of brake pads and friction solutions for motorcycles, scooters, ATVs/UTVs, special cars, and industrial applications, including wind turbines. Their product lineup includes brake rotors, clutch kits, brake shoes, brake shims, and more. As an industry pioneer, SBS has received full approval under the ECE R90 regulation, ensuring top-notch quality in design, manufacturing, and performance. Additionally, SBS brake pads are enhanced with NUCAP NRS technology, guaranteeing a robust and indestructible compound bond. For those seeking racing brake excellence, SBS is the trusted partner. Join the champions at

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The Brake Report
The Brake Report

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest news & headlines from around the industry.