
PureForge Adds Guardian Fleet Safety to Reseller Network
PureForge expands its reseller program with Guardian Fleet Safety, bringing high-performance brake systems to Midwest public safety fleets through integrated upfitting channels.

PureForge expands its reseller program with Guardian Fleet Safety, bringing high-performance brake systems to Midwest public safety fleets through integrated upfitting channels.

EBC Brakes offers road-legal Yellowstuff and Bluestuff pads alongside GD, USR, and BSD sport rotors for performance-focused weekend drivers seeking upgraded braking without sacrificing street compliance.

Wilwood releases front and rear big brake kits for the 1989–98 Nissan 240SX with six-piston front calipers, external MC4 parking brake, and two rotor size options.

Wilwood introduces big brake kits for the Nissan Skyline R32 GT-R and 300ZX featuring six-piston front and four-piston rear forged aluminum calipers with two rotor sizes.

Genuine Parts Company plans to separate its automotive NAPA brand and industrial Motion brand into two independent public companies, targeting completion in Q1 2027.

EBC Brakes introduces EU-made, R90-approved single-piece brake rotors replacing OE riveted discs on BMW and Toyota models with improved cooling.

Wolverine Advanced Materials has appointed Eric Denys as Global Vice President of Product Development and Application Engineering, bringing cross-industry expertise and prior company experience to the role.

Akebono Brake's FY2025 third-quarter results showed operating profit surging 159% to ¥4.4 billion as cost reductions and pricing gains offset modest sales declines across its global brake operations.

Mighty Auto Parts appoints Brandon Hansen as Director of Major Accounts, bringing 25-plus years of automotive aftermarket leadership spanning NAPA, Hopkins Manufacturing, and multi-billion-dollar sales portfolios.

The brake industry's first dedicated compensation report reveals critical talent shortages in brake-by-wire and formulation roles, with outdated salary benchmarks driving longer searches and weaker candidate pools.

Comline warns independent workshops that copper-based grease on brake pads can interfere with ABS and ESP sensors, restrict pad movement, and damage rubber seals in modern braking systems.

Otto Zimmermann GmbH announces two online webinars in March 2026 covering brake disc types, sports disc technology, and brake pad performance for industry professionals.

Wilwood Engineering introduces bolt-on big brake kits for 1971–1991 Chevy K5 Blazer 6-lug 4x4 platforms, offering multiple caliper and rotor configurations with optional Electric Parking Brake.

ZF Aftermarket launches TRW DTEC ceramic brake pads in India, coupling low-dust friction technology with workshop training and sustainability positioning for the growing aftermarket.

Textar launched 153 new braking products in 2025, including 43 first-to-market releases, expanding its portfolio to over 8,318 items for passenger and commercial vehicles.

Consumer Reports named Mazda its first Safest Brand in the new Safety Verdict assessment, evaluating crashworthiness, braking, emergency handling, and crash-prevention technology effectiveness.

AUMOVIO launches a new aftermarket image campaign for its ATE brake brand, targeting workshops and dealers while celebrating 120 years of brake expertise.

Borg & Beck urges technicians to adopt a system-wide brake servicing approach, emphasizing paired component replacement, ancillary renewal, proper bedding-in, and precise installation.

Chery claims world's first mass-produced pure electronic mechanical braking system for its Exeed EX7, eliminating hydraulic lines entirely — with Li Auto close behind in the race.

First Line Ltd. adds 63 new parts across braking, steering, suspension, transmission, and filtration categories, expanding aftermarket coverage for EV and conventional vehicle platforms.