SBS Leads 2024 North West 200

SBS Friction A/S, a premier manufacturer of motorcycle racing brake pads, celebrated the end of the 2024 North West 200 with a strong presence across all podiums in every race class. This year’s record-breaking event saw Glenn Irwin claim his 11th consecutive Superbike victory using SBS 889 DS-2 brakes, underscoring SBS’s critical role in the success of top racers.

Key Highlights:

  • Glenn Irwin’s Record-Breaking Performance: Glenn Irwin, riding the PBM Hager Ducati, broke the official lap record with a speed of 124.895mph (200.999kmh), surpassing Peter Hickman’s previous record.
  • Technical Excellence: Allan Østli, Race Manager at SBS, emphasized the importance of SBS brake pads in handling the extreme conditions of the North West 200.
  • Historic Achievements: Irwin made history by becoming one of the most successful premier-class competitors in the event’s history.

This year’s North West 200, held on Ireland’s north coast, is the country’s largest outdoor sporting event, drawing over 150,000 attendees and featuring the biggest names in the sport. Glenn Irwin’s performance in the Superbike class was a highlight, with his record-breaking speed setting a new benchmark.

Allan Østli commented on the race’s technical challenges, stating, “The North West 200 is a challenging race that tests the limits of both the riders, their brakes, and their machines. Our brake pads are designed for these conditions, offering riders superior feel and consistent brake performance.

The race also celebrated John McGuinness’s 30th anniversary on the Irish grid, with McGuinness securing a third-place finish in the Superstock series. Additionally, Peter Hickman excelled in the Supertwin-series, while Davey Todd led the Superstock race on his BMW and performed strongly in Supersport, taking the lead over Richard Cooper and Michael Dunlop.

More to Celebrate:

The 2024 North West 200 was marked by thrilling performances and historic milestones. Glenn Irwin not only equaled but surpassed the superbike victory record, solidifying his status as one of the event’s top competitors. John McGuinness, a long-term SBS-sponsored racer, added to the excitement with his podium finish.

SBS Friction A/S, a long-time supplier to International TT racing events, continues to demonstrate its commitment to excellence and innovation in brake technology. The company’s brake pads have become the preferred choice for champions, contributing significantly to the success seen at the North West 200.

For more information about SBS Friction A/S and its range of high-performance brake pads, visit

About SBS Friction A/S:

SBS Friction is the preferred OE and aftermarket supplier of brake pads and friction solutions for motorcycles, scooters, ATV/UTVs, special cars, and industrial applications, including wind turbines. Their product portfolio includes brake discs, clutch kits, brake shoes, brake shims, and more. As an industry-first, SBS received full approval according to the ECE R90 regulation, providing riders with the most reliable quality in design, manufacturing, and performance. Furthermore, SBS brake pads are enhanced with NUCAP NRS technology, ensuring a mechanical and indestructible bonding of the compound. SBS is a reliable racing brake part supplier, providing braking excellence for champions. Join the Champions at

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The Brake Report
The Brake Report

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest news & headlines from around the industry.