SBS Friction A/S has named Angel June Hacker as Aftermarket Sales Manager for North America. The appointment signals the Danish brake component manufacturer’s commitment to expanding distribution and dealer partnerships throughout the U.S. market.
Highlights
- Angel June Hacker joins SBS Friction A/S as Aftermarket Sales Manager for North America, bringing extensive powersports retail and dealership experience to the role.
- Hacker will lead dealer onboarding for the SBS Brake Academy, positioning participating shops as specialized brake service providers.
- SBS plans to showcase new V-Twin brake rotors at AIMExpo 2026, developed in collaboration with Kodlin USA.
- The company is expanding its e-commerce distribution strategy to improve brake product accessibility for riders and dealers.
Background and Experience
Hacker’s career spans powersports retail and dealership operations, providing direct insight into the challenges facing motorcycle businesses. Her responsibilities include developing SBS’s North American sales strategy, strengthening customer relationships, and expanding brand representation across key distribution channels.
“Angel’s background gives her a unique advantage,” said Christel Munk Pedersen, Chief Sales Officer at SBS Friction A/S. “She understands the motorcycle business from the shop floor to the sales counter, allowing her to work with dealers and distributors as a true partner focused on long-term growth.”
Strategic Priorities
Hacker will oversee dealer enrollment in the SBS Brake Academy, a program designed to help shops establish expertise in brake service and sales. She will also lead the company’s expansion into e-commerce channels, broadening access to SBS braking products for both consumers and dealers.
A motorcycle enthusiast, Hacker has established strong relationships throughout the powersports industry. Her approach emphasizes practical experience and customer-first engagement.
Trade Show Presence
Hacker will represent SBS at AIMExpo 2026 in Anaheim and the LeMans Corp. NVP Show in Louisville. The company plans to display new V-Twin brake rotors developed in partnership with Kodlin USA, featuring SBS braking technology.
“There is significant potential for SBS in the North American market,” Hacker said. “Riders need brake components they can trust, and I’m excited to help dealers grow their business with products that deliver real performance and confidence.”
Hacker begins her role in early 2026.
About SBS Friction A/S
SBS Friction A/S supplies OE and aftermarket brake pads and friction solutions for motorcycles, scooters, ATVs, UTVs, specialty vehicles, and industrial applications including wind turbines. The product portfolio includes brake rotors, clutch kits, brake shoes, and brake shims.
SBS holds ECE R90 regulation approval and uses NUCAP NRS technology for mechanical compound bonding.
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