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Bybre, a global leader in motorcycle braking solutions, has launched its new brand identity alongside two innovative racing products tailored for Side-by-Side Vehicles (SSVs) at EICMA 2024. These new offerings are specifically designed for the demands of the Dakar Rally, emphasizing Bybre’s commitment to high performance and accessibility in off-road racing.
Key Highlights:
- Bybre reveals a transformative new logo and brand identity, appealing to a younger audience.
- Introduction of two groundbreaking racing products for SSVs, targeting extreme off-road racing like the Dakar Rally.
- Focus on affordable, high-quality products that cater to both professional and enthusiast markets.
- New products include a twin master cylinder for precision braking and high-performance calipers for ultimate control.
Bybre’s rebranding initiative is more than just a cosmetic change. With a new logo and visual identity, Bybre aims to resonate with the aspirations of younger riders, positioning itself as a brand that delivers freedom, innovation, and affordability. This inclusive approach ensures Bybre meets the needs of not only a growing motorsport community but also enhances its competitive edge in the braking solutions market.
The introduction of two new racing products signals Bybre’s formal entry into the world of high-performance off-road racing. Specifically engineered for Side-by-Side Vehicles (SSVs), these products are designed to meet the rigorous demands of the Dakar Rally and other intense racing environments.
The first product is a twin master cylinder developed for SSVs. It offers a combination of precision control and durability, delivering exceptional braking balance. Riders benefit from the ease of a plug-and-play installation, and an in-cab brake balance adjustment knob allows for quick, personalized tuning while driving, enhancing on-the-fly adaptability.
The second offering, premium calipers, is crafted from CNC aluminum and optimized for challenging racing conditions. These calipers feature an exclusive knock-back system that prevents brake fade, oversized brake pads for enhanced stopping power, and floating discs for increased braking efficiency. Together, these features provide maximum control, reliability, and safety for racers aiming to conquer even the most demanding terrains.
Bybre’s updated brand identity and innovative product line underscore its commitment to pushing the boundaries of performance, safety, and accessibility. By consistently evolving to meet the needs of modern motorcyclists and off-road enthusiasts, Bybre is well-positioned to become a leading name in the racing and off-road vehicle markets.
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