Brembo has unveiled TrackTribe, a new digital platform that blends data analytics, connectivity, and community engagement to support riders of all skill levels on racetracks worldwide. Developed by Brembo’s Performance Division, TrackTribe uses advanced algorithms derived from decades of motorsport experience to deliver clear, actionable insights for riders.
Highlights
- Integrated digital system combining telemetry, performance tracking, and social features.
- Hardware kit and mobile app provide real-time data on speed, braking, and lean angle.
- Community tools enable lap comparisons, circuit leaderboards, and social sharing.
- Global rollout begins spring 2026 in Europe and the U.S., following debut at EICMA 2025.
Architecture and System Design
TrackTribe includes a dedicated smartphone and tablet app linked to an onboard device that integrates an inertial platform and GPS module. The unit connects to a remote pressure sensor included in the installation kit. Authorized installers handle setup, ensuring each device is uniquely paired to a motorcycle for accurate data capture and reliability.
Through the “Your Bike” section, riders can customize motorcycle profiles, update configurations, and view live data streams. Metrics such as brake pressure, acceleration, top speed, and lean angle are monitored to provide a complete picture of on-track performance.
RIDE – Circuit and Session Management
Before each session, riders can select their circuit via the “On Track” function, which automatically logs laps and activates recording at the start/finish line. A real-time dashboard (available via smartphone) shows lap times, best lap, and deltas versus personal records, helping riders track improvements immediately.
IMPROVE – Data Analysis and Telemetry
The “Sessions” feature archives all recorded runs, allowing in-depth analysis through split times, lap comparisons, and detailed graphs. With the replay mode, users can visualize their laps, pinpoint braking zones, and examine cornering performance. The interface highlights differences between laps to help refine riding technique and improve consistency.
CONNECT – Community and Sharing
TrackTribe’s community platform connects riders across brands and regions, enabling lap comparisons, circuit leaderboards, and content sharing. Users can integrate action camera footage, overlay telemetry, and publish combined videos or performance summaries on social media. This feature fosters engagement while encouraging safe, competitive improvement.
Availability and Safety
Following its debut at EICMA 2025, TrackTribe will launch in Italy, Germany, England, Spain, France, and the United States in spring 2026, with expansion to additional markets later. Brembo plans ongoing updates to introduce new features and training content.
Data collection is automatically disabled on public roads, ensuring compliance with Brembo’s safety commitment and reinforcing the brand’s advocacy for responsible track riding.
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