The BRAKE Report

The BRAKE Report

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest news & headlines from around the industry.

Brembo Unveils New Brake Pad Strategy

Brembo Unveils New Brake Pad Strategy

Brembo, an automotive brake technology pioneer, is unveiling its new aftermarket pads strategy at the Automotive Aftermarket Products Expo (AAPEX) & Specialty Equipment Market Association (SEMA) show. The event kicks off on October 31, 2023, at the Las Vegas Convention…

PartsinMotion.co.uk Expands with Brembo Brakes

PartsinMotion.co.uk Expands with Brembo Brakes

Online automotive supplier, PartsinMotion.co.uk, has announced the integration of Brembo’s premium braking products into its offerings. This move underscores the company’s dedication to providing the latest, high-quality products from renowned brands to accommodate the expanding automobile sector. Why It Matters…

Raybestos® Unveils Advanced R-Line+ Rotor

Raybestos® Unveils Advanced R-Line+ Rotor

Raybestos® has officially launched its latest innovation, the R-Line+ Rotor. A culmination of advanced metallurgy and a resin-modified material, this new brake rotor is specifically designed to withstand harsh environmental elements. Why It Matters Brakes play a critical role in…

Raybestos® Unveils User-Friendly Website Redesign

Raybestos® Unveils User-Friendly Website Redesign

ROCHESTER HILLS, Mich. – Renowned automotive parts manufacturer Raybestos® announced the launch of its revamped website aimed at delivering an enriched user experience. This latest digital transformation prioritizes user-friendly navigation, augmented by fresh, updated content and a polished design. The…

Kendrion, Miki Pulley Announce Strategic Agreement

Kendrion, Miki Pulley Announce Strategic Agreement

Amsterdam – Kendrion Industrial Brakes and Miki Pulley Group of Japan are set to introduce groundbreaking permanent magnet brake technology to the Japanese market. Both entities anticipate this agreement as the foundation for an enduring business relationship, poised to benefit…

GB Railfreight Tests Innovative Brake System

GB Railfreight Tests Innovative Brake System

London – GB Railfreight (GBRf) has successfully concluded a four-week trial of a pioneering brake monitoring solution, setting a global precedent in the realm of rail safety and efficiency. Collaboratively developed with industry leaders Icomera, DG8, and SENSEi, this novel…

Comline Dominates UK with Caliper Innovation

Comline Dominates UK with Caliper Innovation

LONDON – Since its 2020 debut, Comline’s caliper range has emerged as a game-changer in the UK’s automotive brake market. This introduction, backed by the Comline brand’s longstanding reputation, has reinforced its leadership position, offering over 1,000 unique caliper references…

DBA Heading to SEMA

DBA brings its latest products to SEMA 2023

SILVERWATER, Australia — Disc Brakes Australia (DBA) has a long and successful history at SEMA reaching back to the early 2000s, when the business started to grow its international footprint. Ever since, DBA has been going from strength to strength…

Alitheon’s FeaturePrint® Honored by TIME Magazine

Alitheon's FeaturePrint® Honored by TIME Magazine

BELLEVUE, Wash. — Alitheon, a worldwide pioneer in optical AI-driven serialization, announced today that its proprietary FeaturePrint® technology has been recognized by TIME magazine in its annual Best Inventions list. FeaturePrint, leveraging a standard camera, serializes parts and products to…

EBC Brings 40th Anniversary to SEMA

EBC Brakes will continue its 40th anniversary celebration at the SEMA show

NORTHAMPTON, U.K. —EBC Brakes will again host a large booth at the monstrous Specialty Equipment Market Association (SEMA) show Oct. 31-Nov. 3, this time commemorating its 40th anniversary with the addition of two significant vehicle-build launches from Petrolheadonism and Powernation TV.…