EBC Brings 40th Anniversary to SEMA

NORTHAMPTON, U.K. —EBC Brakes will again host a large booth at the monstrous Specialty Equipment Market Association (SEMA) show Oct. 31-Nov. 3, this time commemorating its 40th anniversary with the addition of two significant vehicle-build launches from Petrolheadonism and Powernation TV.

Based at Booth #24067, The U.K. and U.S.-based company will bring a vast sample of its high-performance product range for show-goers to review first-hand, as well as a selection of EBC-equipped vehicles.

To add to the excitement for 2023, the U.K.-based Petrolheadonism car culture firm will use the EBC booth as the backdrop for the unveiling of its eagerly anticipated 1973 Toyota Corolla KE25 custom. A nod to retro classics, this proudly British-built car will boast upgrades from a number of U.K.-based companies, including an EBC Brakes big brake kit.

U.S.-based Powernation TV will also be taking the covers off its 1972 carbon fiber Chevrolet Camaro. Again, sporting an EBC big brake kit, the 700-horsepower car features an endless list of modifications to make it one-of-a-kind.

Both cars are due to be unveiled at 12pm on Tuesday, 31 October at the EBC Brakes booth.

As well as cars, EBC Brakes will bring with it a fleet of stars in the form of 50-plus British ambassadors from the world of television and social media. This army of personalities will be on-hand across the four-day event to chat and interact with fans. The list includes the likes of Top Gear’s very own Stig, Ben Collins, as well as Sam Hard of Hard-Up Garage, Mat Armstrong, Calvin’s Car Diary and many more.

“This SEMA show is so special for so many reasons – our brand partners EBC Brakes are celebrating their 40th Anniversary and we are bringing over so many U.K. friends to experience the most astonishing show on Earth,” said Ciro Ciampi, CEO of Petrolheadonism. “Everything about SEMA appeals to our inner petrolhead souls and being able to unveil a British-built car, make a British impact with our group of automotive celebrities as well as fly the British flag with our own coverage of SEMA 2023 is incredible. We can’t wait for the doors to open!”


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