Brembo celebrated a significant win at the 5th Gasgoo Jinji Awards in Shanghai. The global leader in brake systems was awarded one of the “Top 100 Players of China’s New Automotive Supply Chain for 2023″ for its advanced intelligent braking system, SENSIFY. Additionally, Mr. Bogdan Bereanda, the President and CEO of Brembo China, earned recognition as an “Influential Figure in China’s Automotive Industry for 2023”.
Why It Matters
The accolades underline Brembo’s growing influence and commitment to innovation in the evolving Chinese automotive industry. As China moves aggressively towards electrification and autonomous driving, Brembo’s awards highlight the importance of companies that prioritize safety, environmental impact, and next-gen technology.
Key Points
- SENSIFY’s Innovation: Brembo’s SENSIFY utilizes AI and digital technology, integrating predictive algorithms, data management, and digital control of the brake system. This innovation offers customized braking responses, elevating the driving experience.
- Safety and Efficiency: The system can independently manage each wheel’s braking action, optimizing car handling, performance, and driver confidence. SENSIFY promises both heightened driving pleasure and total safety.
- Environmental Impact: SENSIFY uses less brake fluid and has fewer brake components. This design not only allows more flexibility in chassis design but also minimizes environmental impact.
- Alignment with Trends: The braking system aligns with global automotive trends, such as electrification, connectivity, digitization, and autonomous driving. It also resonates with policies emphasizing energy conservation and environmental protection in the automotive sector.
- Bereanda’s Dedication: With over two decades in the automotive components industry, Mr. Bogdan Bereanda has witnessed China’s rapid automotive transformation, particularly the surge in new energy vehicles.
Bottom Line
Brembo’s dual win at the Gasgoo Jinji Awards signifies its dominant presence and relentless commitment to quality and innovation in the automotive world. As the industry propels towards a greener and more technologically advanced future, Brembo remains dedicated to its vision of “Turning Energy into Inspiration”, striving to offer intelligent, high-performance, and eco-friendly products to the market.
About Jinji Awards
The Jinji Awards, initiated by Gasgoo, are designed to spotlight exceptional companies, groundbreaking technologies, and leading professionals in the automotive arena. The awards focus on celebrating influential players driving the transformative shifts in the automotive industry and forward-thinking startups with revolutionary concepts and technologies.
