ADVICS has announced a significant expansion of its high-carbon, fully coated brake rotor offerings, adding 50 new SKUs to its product line in Q4. This expansion is designed to cater to the growing needs of the automotive aftermarket and improve vehicle compatibility across both Asian and domestic brands.
Key Highlights:
- Coverage for over 65 million vehicles in operation (VIOs)
- Expansion includes high-carbon, fully coated rotors for 20+ brands
- Ultra-premium rotors designed for enhanced durability and performance
The new additions will provide comprehensive axle coverage for over 65 million vehicles across both Asian and domestic brands, including Acura, Honda, Mazda, Nissan, Subaru, Mitsubishi, Toyota, Buick, Cadillac, Chevrolet, GMC, Saturn, Ford, Lincoln, Chrysler, Dodge, Jeep, Ram, Hyundai, and Kia.
ADVICS’s ultra-premium disc brake rotors are crafted with certified high-carbon metallurgy and come fully coated with black hats, resembling OE parts for enhanced protection against rust and corrosion. This helps to ensure longevity and reliability, especially for regions where weather conditions can cause significant wear and tear.
Gil Pulliam, senior manager of aftermarket at ADVICS North America, expressed excitement about the upcoming expansion: “We’re proud to expand our portfolio of ultra-premium brake rotors, offering customers exceptional coverage over a wide range of vehicles. This expansion allows us to meet the growing demands of the aftermarket and demonstrate our commitment to quality and performance.”
ADVICS will be showcasing these new offerings at booth #A4656 during AAPEX 2024. Attendees can learn about the latest advancements, including the rotor expansion and the newly released brake fluid bottle label.
For more information, visit ADVICSAftermarket.com to explore a variety of technical articles, videos, and more details about ADVICS products.
About ADVICS
ADVICS (Advanced Intelligent Chassis Systems) is a renowned supplier of ultra-premium OE brake system components, bringing advanced technology and innovation to the automotive aftermarket. ADVICS is supported by the combined expertise of AISIN, DENSO, and SUMITOMO ELECTRIC, reflecting the highest standards of Japanese quality, global expertise, and environmental sustainability. Their aftermarket product line includes brake pads, master cylinders, wheel cylinders, brake boosters, rotors, and calipers.
ADVICS North America, Inc. is a wholly-owned subsidiary of ADVICS Co. LTD. and has expanded globally, employing over 10,000 people in 20 locations. Their products are sold exclusively through AISIN World Corp. of America.
About AISIN Aftermarket
AISIN Aftermarket (Americas), a division of AISIN Group, offers OE-quality premium parts to the automotive aftermarket, leveraging its position as a leading Tier One supplier. Their extensive product line includes components for cooling, engine, drivetrain, body, electronics, chemicals, and fluids. AISIN is also the exclusive distributor of ADVICS brake products. Visit www.aisinaftermarket.com for further information.
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