TERREPOWER has adopted “Reimagine What’s Possible” as its corporate tagline, completing a brand evolution that began when the aftermarket manufacturer rebranded from BBB Industries in February 2025. The company operates 19 sustainable manufacturing facilities and 14 distribution centers across North America and Europe, and sells products under 28 brands in more than 90 countries. TERREPOWER describes itself as the largest sustainable manufacturer in the world by volume, a position it says now extends across EV battery lifecycle solutions, energy storage and solar alongside its automotive aftermarket base.
Highlights
- New tagline: “Reimagine What’s Possible” caps a multi-year identity initiative that began with the rebrand from BBB Industries in February 2025.
- Operational scale: 19 sustainable manufacturing facilities, 14 distribution centers and 28 brands, with products sold in more than 90 countries.
- Portfolio reach: Industrial end markets now include mining, construction, agriculture, oil and gas, energy storage systems and solar.
- Internal program: A newly introduced Shared Purpose initiative carries the same message to employees.
What the Tagline Is Meant to Signal
TERREPOWER framed the tagline this week as a statement of operating philosophy rather than a marketing line.
“More than a tagline, ‘Reimagine What’s Possible’ captures how we think, how we innovate and how we create value for customers, employees, partners, investors and the communities we serve,” said Duncan Gillis, CEO of TERREPOWER. “Throughout our history, we have challenged conventional thinking and assumptions to uncover opportunities where others saw limitations. Whether extending the life of critical components, advancing solar remanufacturing or developing new industrial applications such as EV battery lifecycle solutions, our success comes from asking a simple question: What if there’s a better way?”
From Automotive Remanufacturing to Industrial Scale
Founded in 1987, the company built its business remanufacturing automotive parts, which it says it restores to like-new or better-than-new condition while conserving resources and reducing waste. That work has since broadened into a sustainable manufacturing model spanning remanufacturing, strategic reengineering and material recovery across multiple industries.
The company points to several markers along that path: growth from a regional automotive remanufacturer into a global enterprise serving customers in more than 90 countries, expansion of its parts expertise into industrial segments including mining, construction, agriculture, oil and gas, energy storage systems and solar, and rebranding from BBB Industries to TERREPOWER in 2025 to reflect its focus on the circular economy.
Aligning Brand and Culture
TERREPOWER said the tagline will function as its external brand promise while the internal Shared Purpose initiative reinforces the same idea with employees. The company said the intent is to align culture and brand under a single message so that what drives innovation internally matches what it delivers to customers, partners and communities.
The company characterized the tagline as a unifying message connecting its history, current capabilities and future ambitions as it enters what it called its next phase of growth.
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