ZF Aftermarket has appointed Ricardo Santarosa as Head of Commercial Vehicle (CV) Aftermarket for North America. In this role, Santarosa assumes responsibility for the end-to-end regional business line strategy, overseeing full lifecycle support through ZF’s CV product portfolio and service network.
Highlights
- Ricardo Santarosa brings nearly 20 years of automotive and commercial vehicle industry experience to the position
- Santarosa previously served as Key Account Manager for ZF’s commercial vehicle business in the Americas
- The appointment supports ZF’s strategy to position itself as a full ecosystem partner for the North American aftermarket
- Santarosa will remain based at ZF’s Auburn Hills, Michigan facility
Professional Background
Santarosa’s most recent position was Key Account Manager for ZF’s commercial vehicle business in the Americas. In that capacity, he managed complex OEM accounts and cross-regional strategies while leading new product launches.
His career includes prior roles in application engineering, project management, and sales within the commercial vehicle sector.
Education
Santarosa holds an MBA in business strategy and economics from Fundação Getulio Vargas (FGV). He earned a Bachelor of Science degree in production engineering from Universidade Metodista de Piracicaba (UNIMEP).
ZF Aftermarket Strategy
ZF is positioning itself as a full ecosystem partner for the North American aftermarket. The company’s approach combines OE parts, a distribution network, digital tools, technical training, and service support.
ZF Aftermarket maintains what it describes as the largest CV aftermarket portfolio in the world. The division focuses on partnerships with distributors, fleets, and workshops to maximize mobility uptime across the vehicle lifecycle.
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