Source: Continental announcement
REGENSBURG, Germany – In the prestigious Automotive Brand Contest 2020 design competition, Vitesco Technologies has scooped not one award for its all-new brand identity but two.
The company was named a winner in both the “Brand Design” and “Digital” categories. In October 2019, the Powertrain division of Continental AG became an independent company under a new name. Since then, with an entirely new brand and its own brand values, Vitesco Technologies has been pursuing a sustainable strategy centered on electrified drivetrains.
The new name encapsulates the strategic reorientation of the company: “Vitesco” comes from “vita”, the Latin for life, and conjures up an image of energy, speed and agility − attributes also reflected in the corporate logo with its flowing transitions. The initial “V” is the central dynamic brand symbol.
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The dominant colors in the brand identity are an eye-catching yellow in combination with white. With this all-new, fresh look-and-feel that extends across all digital channels – website, social media and intranet – the company is not only making a clean break with its former identity but also creating a one-of-a-kind image in the industry.
“Unlike when an entirely new company is founded, in our case the birth of the new brand was a particularly complex process,” said Dr. Anne-Kathrin Bräu, Senior Vice President Communications at Vitesco Technologies. “That’s because we were out to keep all the positives, while at the same time framing a new identity, mission and vision and establishing a brand with its own unique profile.
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“The fact that we’ve achieved all of this in impressive style, despite the tight time-frame, is highlighted by these awards, and the entire team can be very proud of them.”
First staged in 2011, the Automotive Brand Contest is the only international design competition for automobile industry brands.
The entire announcement can be viewed by clicking HERE.
