Continental’s Former Powertrain Group Named

Source: Continental

Regensburg, Germany – Continental’s former powertrain division will now operate under the name Vitesco Technologies.

The company, which has been operating independently since January 2019, is now rolling out its new brand identity at its approximately 50 locations worldwide.

Starting point is the headquarter of Vitesco Technologies at Siemensstrasse in Regensburg. There, the new logo, with its high recognition value, is clearly visible from the roof. The external appearance is completed by a modern new website as well as a social media presence on various platforms worldwide.

“Our goal is clean and sustainable mobility. That’s why we make the core of every vehicle – the drivetrain – smart and electric, “ said Andreas Wolf, Chief Executive Officer (CEO) of Vitesco Technologies. “I am very pleased about our new dynamic brand identity. It underlines our clear claim to leadership in clean drives, today and in the future.”

With Vitesco Technologies’ autonomy, Continental is reacting to the rapidly changing requirements for vehicle drives affected by radical change. In part the drastic reduction of emissions is at the top of the political and social agenda around the world.

Depending on the region, this development progresses at different speeds.

“Flexibility is the order of the day. From a global perspective, all types of drivetrains are in demand. Our mission is to make them all clean, efficient, and affordable. This can be done through consistent electrification. As an independent company we can now respond more quickly and efficiently to the demands of our industry, and better leverage our strengths,” Wolf said. We want to play a leading part in the electrification of the drivetrain.”

This is what the new name stands for

“Vitesco” derives from Latin “vita” (life). It represents energy, speed, and agility. The addition “Technologies” reinforces the claim as a provider of innovative, pioneering technologies, systems, and services for sustainable mobility. With its flowing shapes, the “Vitesco” logo also stands for passion, dynamism and movement. It represents the counterpart to the “Technologies” addition.

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Mike Geylin
Mike Geylin

Mike Geylin is the Editor-in-Chief at Hagman Media. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.