MEQUON, Wisc. — Hayes Performance Systems, a leading braking name in the powersports and industrial sectors, has unveiled its latest strategic move with the appointment of Jeremy Meyer to bolster its marketing and communications endeavors.
Meyer, a seasoned professional with a career spanning two decades in motorsports, brings a wealth of knowledge and experience to Hayes.
His expertise in power sports product and event promotion and marketing is widely recognized, and he boasts an unwavering passion for the off-road and snowmobile industries. With a track record that includes spearheading numerous successful programs from Snocross to Supercross, Meyer is poised to make a significant impact.
His comprehensive understanding of all aspects of marketing, encompassing new product development, event exposure, and series and athlete sponsorships, positions him as the ideal candidate to spearhead the launch of Hayes’ new products and activation initiatives.
Alexandria Sielaff, the Director of Marketing at Hayes Performance Systems, expressed her enthusiasm for Meyer’s arrival. “With his deep experience within our markets, Jeremy is an excellent and timely addition to our organization.
“I look forward to seeing him partner with our team to continue increasing Hayes’ brand recognition as we prepare to bring a host of new products to the heavy equipment, powersport, and electric vehicle markets.”
Meyer’s roots in the Midwest and his strong family-based work ethic align perfectly with the culture at Hayes. His commitment to building meaningful relationships, combined with his eagerness to learn and expand his skill set, sets him apart. He brings a broad spectrum of experiences including expertise in PR, writing, event organization, and multi-media production, making him an indispensable asset for Hayes as it looks to the future.
“I am excited to join such an innovative and world-class organization,” commented Meyer. “The reputation of Hayes is outstanding, and their ability and desire to solve real-world problems for both the championship-level competitor and the everyday user have them positioned for extreme market growth. I look forward to developing meaningful programs highlighting the company and its world-class products.”
Effective September 5th, Jeremy Meyer officially joins the ranks of the 500-pllus highly skilled employees at Hayes Performance Group.
About Hayes Performance Systems
Hayes Performance Systems is a global manufacturer of premier braking systems for a wide range of applications spanning from industrial to powersports to even the defense sector. Headquartered in Mequon, Wisconsin, Hayes Performance Systems owns and operates Hayes, Manitou, Reynolds, ProTaper MTB, and SUNringlé brands with domestic and international manufacturing. As a global manufacturer of brakes, suspension systems, wheels, and components, Hayes Performance Systems is in a strategic position to employ its well-rounded knowledge base, engineering capabilities, and production capacity to serve an increasingly wider audience of cyclists with components that improve their cycling experience.
