Fras-le’s Strategic Team Expansion

Fras-le, a pioneer in friction materials, is set to significantly enhance its commercial and technical teams throughout North America. This expansion, taking place in both Prattville, AL, and Auburn Hills, MI, is designed to strengthen Fras-le’s regional footprint and fuel its ambitious growth trajectory.

Boldly investing in talent, Fras-le aims to propel business growth by bringing in seasoned professionals from its Brazilian headquarters. This move not only aims to enrich the North American teams with deep technical and sales insights but also underscores Frasle’s commitment to innovation and customer success.

See also: Frasle Mobility Continues U.S. Growth

Rafael Nicolas Di Buono, a Product and Sales Manager with a rich 27-year tenure at Fras-le, including three years in Michigan, is celebrated for his expertise in product line diversification and business strategy. His roles in FMSI and BMC highlight his significant industry contributions.

Marlon Fischer joins as a Key Account Manager, tasked with ensuring unparalleled customer satisfaction and bringing specialized knowledge of the rotor market to the fore.

Diego Severo Antunes, an Application Engineer, offers a vast international experience spanning Brazil, Europe, and India. With his profound understanding of brake NVH (noise, vibration, and harshness), Antunes is poised to enhance Fras-le’s engineering solutions.

Andreia Vanessa Finimundi takes on the role of Process Engineer in Prattville, Alabama. Focused on the design, development, and implementation of processes for premium-grade friction materials, Finimundi is dedicated to elevating production standards and supporting the development of next-generation materials.

About Frasle Mobility: A Brazilian multinational, Frasle Mobility excels in sustainable mobility solutions, boasting a formidable presence in the Independent Aftermarket (IAM) and OEM parts supply. The company’s portfolio features high-quality products and brands recognized globally. Operating across five continents with a vast network of industrial plants, distribution centers, commercial offices, and technology hubs, Frasle Mobility serves over 125 countries with an expansive product range. As part of Randoncorp since 1996, Frasle contributes to the group’s innovative edge, alongside entities like Centro Tecnológico Randon (CTR) and NIONE, a leader in nanoparticle technologies. Moreover, Frasle is committed to social transformation and scientific research through the Instituto Elisabetha Randon and Instituto Hercílio Randon, respectively. Frasle Mobility: Keeping life in motion.

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