Aftermarket brand Fahren has unveiled a new website aimed at automotive professionals. The platform at fahren-auto.eu provides product details, technical resources, and a stockist locator tool. Fahren, a brand under Alliance Automotive Group UK & Ireland, offers braking components, filters, batteries, and lubricants.
Highlights
- Fahren’s new website offers Technical Data Sheets and Safety Data Sheets for its full product range, streamlining access to specifications and safety guidance.
- A built-in stockist locator tool helps customers find local suppliers quickly.
- All Fahren products meet Original Equipment (OE) standards and are backed by technical partner TechMate.
- Braking and battery products carry a 25-month/25,000-mile guarantee, while filters include a VM Service Interval Guarantee.
Website Features and Resources
The site centralizes key information for workshops and distributors. Users can access detailed product specifications through Technical Data Sheets. Additionally, Safety Data Sheets provide essential handling and compliance guidance.
A stockist locator tool is also integrated into the platform. This feature allows customers to identify nearby suppliers without leaving the site. As a result, the process of sourcing Fahren parts becomes more efficient for busy professionals.
Product Range and Quality Standards
Fahren has built its reputation over 15 years in the automotive aftermarket. The brand’s lineup spans braking components, filters, batteries, and lubricants. All products are manufactured to OE standards.
Technical partner TechMate supports the range with engineering expertise. Meanwhile, warranty coverage varies by product category:
- Braking and batteries: 25-month/25,000-mile guarantee
- Filters: VM Service Interval Guarantee
Alliance Automotive Group Distribution Network
Fahren operates under Alliance Automotive Group UK & Ireland. The parent company distributes passenger and commercial vehicle parts across the UK and Ireland. Its logistics network includes over 300 local stores, 20 Regional Distribution Centres, and a one-million-square-foot National Distribution Centre. In total, the organization employs more than 6,000 colleagues.
For more information, visit fahren-auto.eu.
Subscribe to The BRAKE Report. Get the Handbook free.
