Brembo Hypure Wins Good Design Award

Brembo, a global leader in high-performance braking systems, has earned the Good Design Award 2024 in the Industrial category for its Hypure motorcycle brake caliper. This prestigious recognition highlights Hypure’s striking design, which flawlessly merges aesthetics with functionality. The award celebrates Brembo’s dedication to pushing the boundaries of innovation while maintaining a unique product identity.

The Hypure caliper embodies Brembo’s ongoing commitment to cutting-edge solutions for the motorcycle sector. It introduces an asymmetrical structure—a first for Brembo—that combines form and function, setting a new standard in brake caliper design.

Key Highlights:

  • Winner of the Good Design Award 2024 in the Industrial category.
  • Features a clean, rational design with a bold asymmetrical structure.
  • Achieves a 10% weight reduction compared to reference calipers, making it the lightest in its category.
  • In series production for some of the most renowned supersport motorcycles.
  • Reflects Brembo’s new stylistic design language focused on blending performance and aesthetics.

The Hypure caliper’s innovative design not only enhances motorcycle performance but also showcases Brembo’s pursuit of uniqueness and innovation. The 10% weight reduction offers tangible benefits in handling and performance, reinforcing Brembo’s leadership in the motorcycle brake market.

The Good Design Award, established in Chicago in 1950, is among the world’s most prestigious design recognitions. Organized annually by the Chicago Athenaeum International Museum in collaboration with the European Centre for Architecture Art Design and Urban Studies, it honors excellence in design across various industries.

Brembo’s win underscores its commitment to research and development, continuously driving innovation in high-performance braking solutions. This award solidifies Brembo’s reputation as a pioneer in design and engineering excellence in the motorcycle industry.

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The BRAKE Report Staff
The BRAKE Report Staff

The BRAKE Report is the trade publication of record for braking systems, friction materials, and brake safety. Published by Hagman Media and edited by founder Brian Hagman, it covers OEM and aftermarket braking technology, NHTSA brake-related recalls, and commercial vehicle brake systems for an audience of chassis engineers, friction industry professionals, and automotive investors.