ICER Brakes registered more than 200 commercial visits and met with more than 500 industry professionals during the five days of Automechanika Frankfurt 2026, the Spanish friction manufacturer reports. The company exhibited from a stand of more than 1,076 square feet (100 m²) in Hall 3.0, Stand B31, and used the show to introduce the renewed ICER Brakes website. According to the company, it has exhibited at the Frankfurt aftermarket fair for more than 40 years.
Highlights
- Stand of more than 1,076 square feet (100 m²) in Hall 3.0, Stand B31
- More than 200 commercial visits and more than 500 professionals over five days
- All references on display were First to Market parts, per the company
- More than 40 years of participation at Automechanika Frankfurt
Stand and Product Range
ICER says its Hall 3.0 stand was designed to host meetings with customers, suppliers and sector professionals from around the world. The company describes Automechanika Frankfurt as its strategic platform for strengthening international positioning and relationships with customers and distributors.
Products on display included brake pads that ICER states are developed and manufactured entirely in Europe, along with brake discs, kits, fluids and related lines. The company also presented its innovation capabilities and sustainable manufacturing processes, building on the sustainable manufacturing program it outlined last year.
What Are ICER’s First to Market References?
According to the company, every reference shown at the stand was First to Market — a part number that ICER launched before any other brand. ICER says the approach lets it offer faster and more efficient coverage for the aftermarket as the vehicle fleet evolves. The company has made First to Market launches a stated pillar of its distributor strategy.
Renewed Website
ICER used the fair to present its redesigned website. The company says the new platform is built to improve user experience and give customers and distributors easier access to technical information, product references, documentation and commercial resources.
Show Results
The company reports that attention at the stand exceeded its expectations. Its more than 200 commercial visits involved more than 500 professionals, including customers, distributors, suppliers and sector representatives. Company sources characterized the show as an opportunity to strengthen existing customer relationships, identify new business, and communicate ICER’s value proposition in markets where it sees growth potential.
ICER positions itself as a European manufacturer of friction systems focused on product development, market coverage and customer service. The company, which marked its 65th anniversary this year, is headquartered in Pamplona, Spain.
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