Thursday, November 21

Akebono launches “The Hardware You Need, With the Brakes You Trust” Campaign


Source: Akebono Brake

Farmington Hills, Mich. – Akebono Brake Corporation kicks-off “The Hardware You Need, With the Brakes You Trust” campaign to bring product awareness to the expanded product line, that now includes more than 400-part numbers with premium 301 stainless steel abutment hardware in the box

“Print and digital advertisements, literature, and give-a-ways all point to a new dedicated landing page – https://akebonobrakes.com/hardware – that includes detailed information with part-number tables for the changes that are taking place” stated Edward Gerhardt, Marketing & Data Services Manager at Akebono.  “The information on our website talks specifically about the 192 numbers that were added last December and impacted by the transition.  The web-page and information contained within, is designed to be usable for Akebono consumers at all levels; distributors, jobbers, professional installers, and even the do-it-yourselfers.”

Akebono is also planning to closely tie the campaign to the AAPEX 2019 event, where the company will be presenting on the main floor in booth # 843. Highlights will include customized booth graphics, product displays, literature and a contest for qualified attendees.

“We welcome everyone in attendance to stop by and check it all out; talk directly with Akebono engineers, product managers or sales personnel,” said Gerhardt. “All eligible on-site participants that enter the contest, will be given the opportunity to guess the quantity of premium 301 stainless steel pieces that are contained in the large on-floor display.  At least one grand prize of a $500 gift card (multiple correct answers or closest without going over ties will all get $500) will be given away, plus 25 runner-up prize packs that include a high-quality insulated mug and an assortment of Akebono branded swag.”

Additionally, all entrants will be eligible to win a $500 gift card awarded by random drawing.

The product-awareness campaign will continue through the end of the year, and is expected to conclude sometime in the first half of 2020 after the transition of parts has been completed.

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