Friday, December 6

Akebono Euro Wins Best Import Line at APPEX


Source: Akebono Brake Corporation

Farmington Hills, Mich. – Akebono Brake Corporation has been awarded 2019 “Best Overall Import Aftermarket Product Line” for its EURO® Ultra-Premium Ceramic Disc Brake Pads by the Import Vehicle Community, Product and Marketing Awards held at AAPEX in Las Vegas.

This marks the fourth time the Akebono EURO line has been recognized as the best overall aftermarket part for import vehicles.  Akebono EURO Ultra-Premium Disc Brake Pads, once again stand out for their unique braking solution; longer-lasting, rotor friendly brake pads that are also low-dusting and gives smooth, strong and quiet braking for European vehicles.

“Akebono’s EURO line continues to offer unprecedented quality and customer satisfaction. The EURO line now includes premium 301 stainless steel abutment clip hardware and electronic wear sensors in part numbers, where applicable, giving users even more reasons to like the product and more value in the box.  This award puts an exclamation point on the progress and achievements the team has made in 2019” stated Edward Gerhardt Marketing and Data Service Manager, Akebono Brake Corporation. 

“To be a multi-time winner of this award really says something, about the product that we continue to develop and expand; adding almost 30 parts to the line in the last 12 months.  I want to give a special thanks to Kirby Pruitt and Jeff Lyvers, who are the lifeblood of our product team, pushing the product enhancements and expansion, to Jennifer Lajcaj, who assists me in marketing this award-winning product, to the Customer Service and Sales Teams, who facilitate the sales of this great product and last, but not least all that are involved in making this high-quality product in our Glasgow, KY plant – Proudly Made in the USA!”  

About Akebono Brake Corporation

Akebono Brake Corporation, North America’s leading supplier of advanced braking systems and pioneer of ceramic friction technology.  A leader in ceramic friction material development and production, with a focus on noise, vibration and harshness (NVH), analysis and control.  Akebono sells Ultra-Premium Ceramic Disc Brake Pads, Made in the USA for the Automotive Aftermarket under the brands ProACT, EURO and Akebono Performance®.                            

About Author

Mike Geylin

Mike Geylin is the Senior Editor for The BRAKE Report. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.