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ZF Aftermarket has promoted Steve Bashir to the role of Head of Aftermarket Sales, US & Canada. This move aims to drive sales growth and improve customer service across various business lines in North America.
Key Highlights
- Steve Bashir leads sales for passenger car, commercial vehicle, and industrial segments.
- New organizational structure enhances access to ZF’s extensive aftermarket portfolio.
- Focus on OE-standard parts, digital tools, training, and service to maximize vehicle uptime.
- Bashir continues interim leadership of commercial vehicle aftermarket until a successor is named.
In his previous position as Head of Commercial Vehicle Aftermarket, North America, Bashir directed a team focused on profitable growth, strategic planning, and full life-cycle support for customers. He joined ZF Aftermarket after holding progressively responsible roles at Tenneco, including Business Line Leader/General Manager for Aftermarket Braking.
Chris Battershell, Vice President, ZF Aftermarket North America, emphasized Bashir’s expertise in fostering a customer-centric approach. This aligns with ZF’s goal to become a more agile organization, offering trusted partnerships to distributors, fleets, and workshops.
Based in Farmington Hills, Michigan, Bashir holds a bachelor’s degree in Supply Chain Management from the University of Michigan, Dearborn.
Unified Sales Approach
By uniting its passenger car, commercial vehicle, and industrial aftermarket sales teams, ZF simplifies customer access to one of North America’s most comprehensive portfolios. This includes OE-engineered products from brands like LEMFÖRDER, SACHS, TRW, and WABCO, covering braking, steering, suspension, drivetrain components, fluids, and remanufactured parts.
ZF Aftermarket extends beyond parts, providing digital platforms to streamline operations, along with service programs and technical training for both traditional and emerging mobility needs. This ensures distributors, workshops, fleets, and vehicle owners receive the expertise needed for optimal performance.
About ZF
ZF operates as a global technology company, delivering advanced mobility products and systems for passenger cars, commercial vehicles, and industrial technology. Its offerings target vehicle manufacturers, mobility providers, and startups in transportation.
The company serves additional sectors, including construction and agricultural machinery, wind power, marine propulsion, rail drives, and test systems. With approximately 161,600 employees worldwide, ZF reported sales of €41.4 billion in fiscal 2024 and maintains 161 production locations in 30 countries.
In the aftermarket industry, ZF connects current and future needs by supplying workshops, distributors, and fleets with high-quality products. Drawing on OE links and partnerships, it delivers innovative solutions through its portfolio of trusted brands to boost productivity, reduce waste, and enhance business performance.
For more information, visit www.zf.com.
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