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BBB Industries, a leading sustainable manufacturer serving the automotive and industrial markets in North America and Europe, has officially rebranded as TERREPOWER. This transformation reflects the company’s commitment to scaling sustainable manufacturing and expanding its innovation-driven solutions across various industries.
Key Highlights:
- New name and logo reflect the company’s mission to advance sustainable manufacturing at scale.
- Expanded focus beyond automotive remanufacturing to include electric vehicles, renewables, and industrial applications.
- Advanced remanufacturing, reengineering, and material recovery processes reduce waste and optimize resource efficiency.
- CEO Duncan Gillis calls the rebrand a “new chapter” in the company’s growth, aligning teams under a unified identity.
- The name TERREPOWER combines “Terre” (French for Earth) with “Power,” representing the company’s dedication to sustainability and efficiency.
- Global rollout includes a redesigned website launching next week and updated brand assets.
Commitment to Sustainable Innovation
Since its founding in 1987, BBB Industries has been recognized for delivering high-quality, reliable products through remanufacturing. Over time, the company has evolved to meet the growing demand for sustainable solutions in emerging sectors like EVs, renewable energy, and industrial applications. The TERREPOWER brand represents a continued focus on extending product lifecycles, reducing raw material consumption, and enhancing resource efficiency.
“This is an exciting milestone for us,” said Duncan Gillis, CEO of TERREPOWER. “TERREPOWER is not just a new name, but a new chapter in our journey. It reflects our ongoing commitment to innovation and collaboration, ensuring we meet our customers’ evolving needs.”
About TERREPOWER
TERREPOWER, formerly BBB Industries, LLC, is a global leader in sustainable manufacturing, providing high-quality, nondiscretionary repair parts to the automotive and industrial markets across more than 90 countries. With corporate centers in Greater Mobile, Alabama; Dallas, Texas; and Brussels, Belgium, TERREPOWER continues to drive sustainable growth and circular economy initiatives worldwide.
This rebrand signifies the company’s long-term vision of building a more efficient, resource-conscious future while continuing to deliver cost-effective, high-performance solutions.
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