Sinter Adds U.K. Marketing Firm

LJUBLJANA, Slovenia — Sinter, a Slovenian-based performance bicycle brake specialist, has appointed ADVNTR Media Group to provide support for creative and communication projects to aid its international sales and distribution growth.

With more than 50 years of experience in making friction materials, Sinter has become an expert in organic brake compound manufacturing optimized for the various demands of bike riding and racing.

The company offers five advanced compounds covering most brake systems across MTB, Road, and eBike, with Sinter pads yielding friction coefficient performance improvements of up to 44 percent over market-leading rivals.

Sinter’s materials are designed and made in Europe to the highest environmental and quality standards.

Currently, Sinter delivers 90 percent of its production straight to original-equipment manufacturers (OEM) and large customers, with more than five million pieces annually.

In some segments, Sinter is the only manufacturer located outside Asia.

Simona Krapež, 2nd generation of Sinter’s founding family, commented on the collaboration, “We are specialists in the field of braking and have been taking care of stopping everything that moves for more than 50 years. We are distinguished by our own R&D lab and location in a small European country, which enable us to monitor all the products we manufacture throughout their entire development journey.

“The small size of our country allows us to be completely self-sufficient and independent of external factors.

“Our mission is simple – to offer the world the best braking experience. But to be able to do this effectively, we started collaborating with ADVNTR Media Group, who will take our voice to each of our users. Communicating with users is of key importance for us, because only together with them we can develop a product tailored to their needs.”

ADVNTR Media Group will take Sinter’s voice to each of its users, and together they will develop a product tailored to their needs.

Sinter is distributed in the U.K. by ZyroFisher.


Mike Geylin
Mike Geylin

Mike Geylin is the Editor-in-Chief at Hagman Media. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.