SBS Renews Partnership with Progressive AFT Series

DAYTONA BEACH, Fla. – SBS Friction A/S and Progressive American Flat Track announced that SBS will continue as the Official Brake Sponsor of Progressive AFT through the 2024 season. 

SBS is a dominant force in global motorsports, reeling in dozens of world titles in the decades since its founding in Denmark back in 1964. After earlier proving its capabilities in battlegrounds such as the Superbike World Championship and World Motocross Championship, SBS focused its attention on the world’s preeminent two-wheeled dirt track racing championship, joining as an official partner in 2018.

“Our racing compounds – especially the DC with its smooth initial bite and high temperature stability, are often the preferred choice among teams and riders in the American Flat Track series. We use the feedback we get from our Partners in Racing, to perfect our brake products,” said SBS Race Manager, Allan Østli.

“Our commitment to supporting the sport and Progressive American Flat Track is both historically long-term and significant, as racing is part of our DNA at SBS. We look forward to yet another two years as the official brake sponsor in the race series. Go ahead for a great season,” said Thomas Midtgaard-Jørgensen, Product & Marketing Manager at SBS.

As a global market leader and a preferred supplier of brake products, SBS is known for its vast research and development capabilities. The first company to produce aftermarket disc brakes, first to fully integrate NRS technology into its products, SBS routinely pioneers the usage of bleeding-edge materials and technologies, not only in racing but also for the consumer aftermarket.

The 2023 Progressive American Flat Track season will launch with the hugely anticipated return of the DAYTONA Short Track I & II at Daytona International Speedway on Thursday, March 9 and Friday, March 10.

The series can be watched also overseas on FOX Sports and, but it is highly recommended to visit the track events in person.

About SBS Friction A/S

SBS Friction is the preferred original equipment and aftermarket supplier of brake pads and friction solutions for motorcycles, scooters, ATV/UTVs, special cars and industrial applications, including wind turbines. The company’s product portfolio also includes brake discs, clutch kits, brake shoes, brake shims and more.

SBS Friction has as an industry-first, received full approval according to the ECE R90 regulation, providing riders the most reliable quality in terms of design, manufacturing, and performance.

Furthermore, SBS brake pads are enforced with NUCAP NRS technology, which secures a mechanical and indestructible bonding of the compound. SBS Friction is your reliable brake part supplier when you seek braking excellence.


The Brake Report
The Brake Report

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