SBS Names Parts Europe Pan-European Distributor

Source: SBS Friction announcement

SVENDBORG, Denmark — SBS Friction A/S, the preferred aftermarket supplier of brake pads and friction solutions for motorcycles, scooters and side-by-side vehicles, is expanding its coverage in Europe with Parts Europe as its new pan-European distributor.

The addition of Parts Europe as cross-border distributor follows the focused growth strategy of SBS, to cover each market with local presence and cover market gaps through a pan-continental distributor.

Parts Europe will extend SBS’s long-term relationship with LeMans Corporation, U.S., (Parts Unlimited and Drag Specialties) into Europe. Parts Europe’s long history in supplying the powersports sector, its strategic logistic location in Europe and its vast experience in the moto industry, will be key in maintaining and growing SBS market presence across Europe.

“Habits and synergies in the European powersports market have changed. Both due to the habitual development caused by COVID-19 but also due to the consumers becoming more digital observant. To enable riders access to their preferred SBS products anywhere, at any time, we need to secure the power of distribution with partners such as Parts Europe,” said Christel Munk Pedersen, CSO at SBS Friction A/S

“By cooperating with SBS, Parts Europe can add the high-performance brake components and accessories of the Danish manufacturer to its range. Thus, fulfilling our own standards to offer the right accessories for all types of powersports vehicles,” said Anthony Damevin, PARTS EUROPE Purchasing Manager.

Dealerships across Europe will be able to source SBS brake pads, discs, clutch kits and accessories from Parts Europe, from December 7th.

About SBS Friction A/S:

SBS Friction is the preferred original-equipment and aftermarket supplier of brake pads and friction solutions for motorcycles, scooters, ATV/UTVs, special cars and industrial applications, including wind turbines. The company’s product portfolio also includes brake discs, clutch kits, brake shoes, brake shims and more. SBS Friction has as an industry-first, received full approval according to the ECE R90 regulation, providing riders the most reliable quality in terms of design, manufacturing, and performance.

Furthermore, the company’s brake pads are enforced with NUCAP NRS technology, which secures a mechanical and indestructible bonding of the compound. SBS Friction is your reliable brake part supplier when you seek braking excellence.

About Parts Europe:

Parts Europe is a wholesale distributor of spare parts and accessories, as well as gear and apparel for motorcycles, quads/ATV, personal watercraft, and snowmobiles. We deliver to all of Europe, the Middle East, and South Africa. Part of U.S.-based LeMans Corporation.