Delphi has launched its “Make Some Noise. Delphi – Built for Silence” industry campaign to emphasize the real-world performance of its replacement parts, including a Professional+ light commercial vehicle line that the company reports delivers up to 40 percent longer pad life on average. According to the manufacturer, the initiative targets automotive workshops to redirect industry focus toward component quality and fitment rather than price-driven selections. Technicians can view full product specifications and technical support materials directly on the official Delphi website.
Campaign Highlights
- 40 Percent Lifespan Increase: The Professional+ product line developed for light commercial vehicles provides an average 40 percent increase in pad life to help fleets reduce operating costs.
- Five-Layer Construction: The company’s standard brake pads incorporate a specific five-layer design comprised of shims, back plates, underlayers, and friction compounds engineered to control noise.
- No Quibble Warranty: A complete refund is offered without questions if an installed braking part is found to be faulty or generates unwanted operational noise.
- Multi-Pillar Technical Support: Workshop backup includes specialized instruction via the Delphi training academy, “Masters of Motion” online how-to content, and an on-the-road tech van program.
What Is the Focus of the ‘Make Some Noise’ Campaign?
The marketing initiative aims to raise awareness regarding the mechanical selection of replacement parts in an increasingly crowded aftermarket. According to Aliya Lam, Country Director UK at Delphi, the high volume of market options can cause component selection to become a purely price-led decision for independent garages.
“With so many options in the market, it’s easy for braking to become a price-led decision,” Lam stated. “But workshops know that quality, performance and fitment matter. ‘Make Some Noise’ is about helping the industry refocus on what really delivers value; components that are built for silence, engineered for performance and designed to get the job done right first time.”
The company reports that its premium parts utilize application-specific friction materials to optimize stopping distances, reduce dust accumulation, and maintain noise control across diverse driving conditions.
How Are Delphi Braking Components Engineered?
Product design remains a primary differentiator for the brand’s premium product lines. The standard brake pads feature a specialized five-layer construction—including shims, back plates, and underlayers—that work systematically to eliminate vibration and provide a consistent pedal feel.
For demanding commercial vehicle braking environments, the specialized Professional+ range is engineered to withstand higher thermal and physical loads. The manufacturer reports this commercial specification achieves an average 40 percent lifespan increase over standard formulations, allowing commercial fleets to maximize vehicle uptime.
To address workshop concerns regarding installation complaints, the brand attaches a specialized warranty structure to these product groups. Under the “No Quibble Warranty,” customers receive a full refund if a component exhibits defects or generates unexpected noise during operation.
What Support Resources Are Available for Workshops?
Beyond parts supply, the campaign emphasizes technical education to reduce installation errors and repeat workshop visits. Delphi provides technical instruction through its dedicated training academy, “Masters of Motion” online how-to content, and an on-the-road tech van program.
“We know that great braking performance doesn’t come from parts alone,” Lam added. “It comes from the combination of quality components, the right friction materials and correct installation. That’s why Delphi is focused on being more than a parts supplier – we’re a partner to workshops, providing real support for real-world challenges.”
The company notes that its component catalog provides extensive vehicle parc coverage, allowing independent garages to service late-model vehicles from newer manufacturers and retain complex service jobs in-house.
“‘Make Some Noise. Delphi – Built for Silence’ is about raising awareness of what good braking really looks like – quiet, consistent and confidence-inspiring,” Lam concluded. “For workshops, it means fewer comebacks and more efficient jobs. For distributors, it means trusted quality and reduced returns. For drivers’, quality reinforces safety and performance. And for those who believe in doing the job properly, the message is simple: make some noise about it – and ask for Delphi by name.”
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