Sign up for our weekly email to stay on top of the latest news and insights!
SBS Friction A/S, a leading manufacturer of motorcycle brake components, has expanded its Brake Academy to include a certification program for dealerships, race specialists, and mechanics. This initiative targets on-road and off-road motorcycle dealers aiming to enhance their technical expertise and customer value in braking performance.
Key Highlights
- Official Credentials: Certified dealers receive recognized proof of technical competence for use in marketing and customer interactions.
- Expert Knowledge Access: Staff learn from SBS specialists on compound selection, heat management, rotor pairing, and real-world applications.
- Time-Efficient Completion: The program takes about two hours, offering technical depth while challenging participants on braking fundamentals.
- Market Differentiation: Positions dealerships as braking specialists in a competitive market, meeting safety-conscious riders’ expectations.
- Global Enrollment Success: Over 80 percent of SBS distributors worldwide are enrolled in the Brake Academy.
The certification program allows participating dealerships to stand out as SBS Brake Academy Certified Specialists. This designation demonstrates a deeper understanding of brake systems and component selection, which is crucial for today’s riders prioritizing safety. Dealerships can leverage this credential to build credibility in customer service, showroom displays, and marketing efforts.
In the program, participants gain insights into key areas such as compound selection, heat management, design principles, rotor pairing, and various usage scenarios. The curriculum combines theoretical knowledge with practical applications, enabling staff to provide informed product recommendations and service guidance. This structured learning path ensures dealerships can meet customer expectations with factory-backed authority.
Thomas Midtgaard-Jorgensen, Product and Marketing Manager at SBS, emphasized the program’s importance: “At SBS, we believe that the more support we can give to dealerships and mechanics, the better they are able to service riders.” He noted that dealerships worldwide show a strong desire to learn more about technical aspects, making this expansion a natural progression for the Brake Academy.
Motorcycle brakes play a vital role in performance and safety, and customers increasingly seek specialist knowledge for selection and servicing. The certification offers dealerships a focused route to specialization, enhancing their technical profile and delivering added value to customers.
Participation is now open, and interested parties can find more information on the SBS Brake Academy website or by contacting their regional SBS distributor.
About SBS Friction A/S
SBS Friction A/S serves as the preferred original equipment and aftermarket supplier for brake pads and friction solutions across motorcycles, scooters, ATVs, UTVs, special cars, and industrial applications like wind turbines. Their portfolio includes brake rotors, clutch kits, brake shoes, brake shims, and more. As an industry first, SBS has received full approval under the ECE R90 regulation, ensuring reliable quality in design, manufacturing, and performance. SBS brake pads feature NUCAP NRS technology for a mechanical and indestructible compound bonding. The company positions itself as a reliable supplier for braking excellence, with the tagline: “Go Ahead – we have the power to stop you!”
Visit https://www.sbsbrakes.com/ for details.
This program not only elevates dealership expertise but also contributes to safer riding experiences by promoting informed braking solutions. By certifying specialists, SBS continues to support the motorcycle industry with high-quality, innovative brake components.
Subscribe to The BRAKE Report. Get the Handbook free.
