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SBS Friction A/S, a leading manufacturer of high-performance brake pads for motorcycles and scooters, has launched its distribution network expansion into Thailand, with Cambodia next on the horizon. This move partners SBS with Car-Lack (Thai-German) Co., Ltd, a trusted name in Thailand’s motorcycle and scooter market since 1982. The collaboration aims to deliver SBS’s top-tier brake pads to riders across the region, boosting performance and safety.
Key Highlights:
- New Markets: SBS Friction A/S is rolling out its distribution network in Thailand, with plans to reach Cambodia soon.
- Strategic Partnership: The expansion teams SBS with Car-Lack (Thai-German) Co., Ltd, a well-established leader in Thailand’s motorcycle sector.
- Product Access: SBS brake pads will hit physical stores across Thailand and be available online at sbsbrakes.co.th.
- Quality Edge: SBS brake pads, enhanced with NUCAP NRS technology, meet ECE R90 standards for superior reliability and performance.
Car-Lack (Thai-German) Co., Ltd brings decades of expertise, serving millions of riders with quality products and a robust retail and online presence. This partnership positions them to seamlessly introduce SBS’s brake pads to Thailand’s passionate motorcycle community. SBS Friction A/S, a global innovator in friction solutions, offers a product line—including brake pads, rotors, and clutch kits—designed for excellence across motorcycles, scooters, and beyond. Their commitment to safety and performance makes them a standout choice for riders.
The expansion taps into Thailand’s vibrant market, known for its prominence in mid-sized vehicles and enthusiastic riders from north to south. As SBS eyes Cambodia, this partnership signals a broader Southeast Asian push. “We are thrilled to collaborate with Car-Lack (Thai-German) Co., Ltd to bring our high-performance brake pads to the passionate motorcycle and scooter riders of Thailand,” said Christel Munk Pedersen, Chief Sales Officer of SBS Friction A/S. “The Thai market is particularly prominent for mid-sized vehicles, and we see a strong tendency for passionate riders from north to south. With Car-Lack’s extensive experience and commitment to quality, we are confident that this partnership will optimize brake performance for individual riders and enhance their overall riding experience.” Riders can expect safer, stronger braking as SBS and Car-Lack redefine standards in the region.
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