Friday, October 30

Raybestos® Adds to Element3, R-Line Families


Source: Raybestos

MCHENRY, Ill.– Raybestos® has expanded its Element3 and R-Line brake pad offerings by adding more than 75 new part numberswith a specific focus on European applications, according to Kristin Grons, marketing manager for Brake Parts Inc LLC (BPI).

“The new part numbers further our commitment to providing our customers with the parts they need for European applications,” said Grons. “With these parts being introduced in our Element3 and R-Line families, it demonstrates our continued effort to make purchasing Raybestos brakes simple and easy for all of our customers throughout the entire buying channel. Adding additional European coverage in our product families is an exciting expansion. All Raybestos European brake pad parts in both the Element3 and R-Line families will now have a green part number label to make them easy to identify.”

Raybestos will supersede all Specialty European part numbers into Element3 and discontinue the Specialty European brake pad line. This change will be seamless and allow customers to continue to get the products they are currently purchasing.

Customers will experience increased coverage, more competitive price points, easy to identify parts and a more variable product offering while continuing to maintain the rigorous product standards that they expect from Raybestos.

An innovative offering with upgraded product attributes for increased performance and a longer life, the ultra-premium Element3 brake line includes a full selection of components for complete braking system coverage. Now expanded for European coverage, Element3 automotive brake pads are specially formulated to meet the rigorous standards established in Europe, and will contain an R90 certification where applicable.  

The R-Line offers reliable stopping power with complete coverage for cars, vans, SUVs and light trucks.  Now expanded to include increased European coverage, these traditional OE matched ceramic or semi-metallic formulations give the everyday driver the reliability and dependability that they desire. 

To learn more about the Raybestos product lines, contact a local Raybestos sales representative, call customer service at (800) 323-0354 or visit www.raybestos.com.

About Raybestos

Raybestos® has been known as the best in brakes for over 100 years. With a demonstrated commitment to research, development and testing, Raybestos is widely recognized for quality brake components, including friction, rotors, drums, calipers and hydraulic products. The brand was the first to introduce Enhanced Hybrid Technology (EHT®) with its Element3® brake pads, delivering the best attributes of ceramic and semi-metallic for optimal performance, improved pad wear and durability, and increased stopping power during aggressive braking. Raybestos is the licensed flagship brand of Brake Parts Inc, a global supplier to major auto parts organizations. To learn more, visit www.raybestos.com

About Author

The Brake Report

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest news & headlines from around the industry.