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PureForge will showcase its Ferrari 488 Challenge race car, featuring AtomicForged Brakes, at the Performance Racing Industry (PRI) Show, held from December 12-14 at the Indiana Convention Center, Booth 4455, in Yellow Hall.
Key Highlights:
- PureForge’s AtomicForged Brakes were featured on several track cars at the American Speed Festival, including Ford Mustang MACH 1s, Toyota GR86s, and Porsche Caymans.
- Fred Calero installed AtomicForged Brakes on his Ferrari 488 Challenge race car, reporting outstanding performance comparable to factory carbon ceramic brakes.
- Calero praised reduced brake fade and consistent lap times across two days of racing.
- PureForge’s proprietary AtomicForged Brake technology delivers high performance at a fraction of the cost of standard carbon-ceramic brakes.
At the American Speed Festival at M1 Concourse, PureForge once again made its mark with its AtomicForged Brakes on a range of M1 fleet track cars. Among the featured cars were the Ford Mustang MACH 1, Toyota GR86, and Porsche Cayman models. Additionally, Fred Calero, a garage owner, chose to equip his Ferrari 488 Challenge race car with AtomicForged Brakes. Calero believed the brakes would provide an edge over other Ferrari Challenge cars running on traditional carbon ceramic brakes.
Fred Calero shared his experience: “Based on my track experience at M1 in the Ferrari and having run the car all weekend, I found that the AtomicForged Brakes performed as well as the factory carbon ceramic Ferrari brakes. My 488 Ferrari Challenge race car, when pushed near the limits, had reduced brake fade, and I was able to run similar lap times over two days of track events, with no change in braking performance with a cost at sixth of the standard equipped brakes.”
Dave Sherman, PureForge’s Director, emphasized the meticulous work put into the brake system: “Dave Sherman and the PureForge engineering team designed, built, and produced racing brakes for my Ferrari. They measured and built everything from my existing parts. They light-weighted the friction rings, produced aluminum hats, and provided racing pads that all worked perfectly from the 1st practice session to the last lap on Sunday afternoon.”
Sherman added, “We have all the confidence through our independent testing that our brakes would perform and deliver less fade and higher ‘µ’ (peak friction performance) levels all weekend. Our brakes did match the challenge race cars braking performance, which is incredible–all at a fraction of the price of replacing the carbon-ceramic brakes.”
About PureForge Brakes
PureForge® Brakes is an Automotive Brake Technology Company. The AtomicForged® Brake treatment is a proprietary technology that improves rotor and pad longevity, reduces high brake maintenance costs, and reduces environmental dust associated with traditional brake wear. Learn more at www.pureforge.com.
About M1 Concourse
Located in Pontiac, Michigan, M1 Concourse is Michigan’s premier automotive and events destination. The 87-acre property features a 1.5-mile closed track and 255 private garages. Learn more at www.m1concourse.com.
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