PureForge has named Grant Hanson chief revenue officer. His mandate is to expand the Troy, Michigan-based brake rotor manufacturer beyond its base of 120 law enforcement and public safety agencies and into commercial fleet and OEM markets. PureForge says Hanson has three decades of experience building revenue at companies that created new product categories, including Jawbone and Motorola. His first focus is Europe, where the company is pursuing OEM demand tied to Euro 7 brake particulate limits.
Highlights
- 120 agencies use PureForge rotors on their fleet vehicles, which have logged a combined 15 million miles in service, according to the company.
- Nearly 60 countries: Hanson has built global sales teams and distribution networks across robotics, premium audio, wireless power, and SaaS.
- 47 issued patents protect the Atomic-Forged technology, which carries a 3-year, 100,000-mile rotor warranty.
- Less than half the Euro 7 limit: TÜV-Nord testing in May 2026 found PureForge brakes generate less than half the non-exhaust emission limit, the company reports.
Hanson’s Revenue Track Record
Hanson has led revenue growth at growth-stage, founder-led companies and managed major accounts and sales organizations at large public companies. According to PureForge, he helped grow Jawbone into a multi-billion-dollar company as it built the Bluetooth audio and fitness wearable categories. He also took yurbuds to the top of the fitness-audio market through its acquisition by Harman International. Earlier, he managed Motorola’s largest customers during the early years of the wireless industry.
Most recently, Hanson ran his own consulting practice. There he developed tools and processes to help organizations move from legacy sales teams to what the company describes as human-centric revenue-architecture teams.
“Grant has built revenue engines inside some of the most transformative product categories of the last thirty years, from early wireless at Motorola to Bluetooth audio and fitness wearables at Jawbone,” said Nathan K. Meckel, President and Chief Technology Officer. “He knows how to translate breakthrough technology into commercial momentum.”
Commercial Fleet and OEM Expansion
PureForge’s Atomic-Forged technology uses a Physical Vapor Deposition (PVD) process to transform the rotor’s own surface at the micron level into a heat-stable chromium structure. The process does not add a separate coating. The company’s core customers today are law enforcement and public safety fleets.
PureForge says its rotors last the life of the vehicle and that brake pads last three to five times longer. It says the reduced maintenance lets law enforcement fleets keep more units on the road. The company estimates lifecycle savings of more than $10,000 per vehicle and says the rotors prevent brake fade under severe duty.
Hanson’s mandate covers the move into commercial fleets and a new OEM revenue stream built around low brake emissions. According to PureForge, TÜV-Nord testing in Germany in May 2026 found its Atomic-Forged brakes generate less than half the Euro 7 non-exhaust emission limit. The company presents that result as a compliance path for OEMs ahead of Europe’s November 2026 deadline.
“PureForge has done the hard part, building a genuinely differentiated technology with real proof points across 120 public safety agencies and 15 million miles of service,” said Hanson. “My job is to make sure every fleet manager, procurement officer, and OEM engineering team that could benefit from this technology knows it exists and has a clear path to adopting it. We are currently building our global go-to-market strategy and partnering with distributors around the world. Our initial focus is on Europe to capitalize on the Euro 7 brake dust emissions standards that will improve our environment and the air we breathe, reducing brake particulate matter by up to 80% versus conventional brake systems.”
PureForge Leadership Team
Hanson joins a leadership team led by Chief Executive Officer Ronald Garriques and company founder Nathan K. Meckel, president and chief technology officer. Garriques has worked in the consumer electronics and mobile technology business for nearly 30 years. Meckel invented the tribological technology behind the Atomic-Forged process and still leads the company’s research and development.
