PureForge®, the technology leader in ultra-durable braking systems, has launched a new Reseller Program designed to expand access to its advanced brake solutions through trusted public safety and municipal fleet channels. Dana Safety Supply has been named the first authorized reseller under the new initiative.
Highlights
- Dana Safety Supply becomes the first PureForge reseller partner.
- Program enhances access for law enforcement and public safety fleets.
- Authorized resellers receive lead sharing, pricing discounts, and marketing support.
- PureForge brakes feature a 3-year, 100,000-mile warranty and patented Atomic-Forging® technology.
Expanding Access to Public Safety Fleets
The new program allows public safety agencies to source PureForge’s mission-critical brake systems through the same local outfitters they already use for fleet equipment, lights, and communications gear. This model “meets customers where they are,” ensuring availability through familiar, full-service upfitters rather than direct OEM channels.
“We’ve engineered a brake solution that doesn’t just meet expectations — it redefines them,” said Nathan K. Meckel, Founder of PureForge. “By building a network of authorized resellers, we ensure mission-critical braking is available directly where departments already outfit and maintain their fleets.”
Dana Safety Supply Named First Authorized Reseller
With 48 locations across multiple states, Dana Safety Supply serves a broad range of police, fire, and emergency response customers. Through the partnership, the company will market and distribute PureForge brake systems with full upfit, warranty, and parts support, backed by PureForge’s national training and marketing programs.
“Public safety fleets are often asked to do more with less,” said David Russo, CEO of Dana Safety Supply. “PureForge fits that role perfectly, offering long-lasting, high-performance braking with lower maintenance costs — a direct benefit to the safety of officers and taxpayers alike.”
Benefits for Authorized Resellers
PureForge’s program provides:
- Lead sharing within exclusive territories
- Discounted product pricing
- Marketing and sales enablement
- Territorial protections with first-right-of-refusal
This structure aligns with how public safety agencies prefer to procure vehicle systems — through trusted local installers offering integrated equipment and service continuity.
About PureForge
PureForge® is a technology-driven company transforming braking performance and sustainability. Its patented Atomic-Forging® process embeds a dense metallic matrix into the rotor surface, dramatically extending rotor and pad life while reducing dust and improving performance under extreme duty cycles.
With over 45 issued patents and an industry-leading 3-year, 100,000-mile warranty, PureForge develops, manufactures, and supplies exact-fit braking systems for law enforcement, commercial transport, and mission-critical fleets.
Learn more at www.pureforge.com.
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