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PAGID Racing has introduced a fresh matte black color scheme for its motorsport brake pads while maintaining its well-known high-performance standards. This visual update aligns with the brand’s commitment to continuous innovation without compromising the quality customers have relied on for over 30 years.
Key Highlights:
- Matte Black Finish: The new design replaces the previous colorful scheme, giving the brake pads a sleek, modern look. Each pad features a color-coded imprint to distinguish different types.
- Consistent Performance: Despite the aesthetic update, the performance and quality of the PAGID Racing product line remain unchanged.
- Sustainability Focus: New eco-friendly packaging eliminates polymer fillers, using a sturdy honeycomb cardboard construction for better protection and environmental impact.
- Revised Packaging Design: The redesigned box showcases a stylized racing scene and the slogan “Speed. Brake. Dominate.”
Matthew Greenman, Head of Global Motorsport at PAGID Racing, emphasized the balance between innovation and brand identity, stating, “Ongoing development of our products is just as important as maintaining our brand identity.” The shift to a matte black design ensures brand recognition while reinforcing the company’s commitment to top-tier motorsport braking solutions.
About Pagid Racing
PAGID Racing is the exclusive motorsport brand of the TMD Friction Group, producing racing and high performance brake pads. PAGID Racing products offer the highest possible performance levels over a wide range of operating conditions, and are available in many different material formulations.
They fit most popular racing and high performance calipers and also may be fitted as an upgrade to many standard calipers for high performance cars.
In addition, PAGID Racing brake products are fitted as original equipment to some of the most prestigious and powerful production cars in the world including Audi, Bugatti, Ferrari and Porsche.
With the facilities in Essen (Germany) and Troy (USA), TMD Friction Group is one of only a small number of companies capable of developing and manufacturing brake friction solutions according to customer-specific technical requirements in a short time.
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