NRS Brakes Partners with Hirsig-Frazier

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The Hirsig-Frazier Company, a leader in the automotive aftermarket industry, has announced a strategic partnership with NRS Brakes to enhance sales and marketing efforts for NRS Galvanized Brake Pads across the United States. This collaboration leverages Hirsig-Frazier’s extensive market expertise and NRS Brakes’ innovative OEM technology to deliver premium braking solutions to a broader audience.

Key Highlights:

  • Partnership Goals: The alliance focuses on expanding the market presence of NRS Galvanized Brake Pads by combining Hirsig-Frazier’s market knowledge with NRS Brakes’ cutting-edge technology.
  • Hirsig-Frazier’s Expertise: Celebrating its 96th anniversary, Hirsig-Frazier offers extensive industry experience and operates a state-of-the-art training facility in Allen, Texas, for technicians, sales representatives, and manufacturers.
  • NRS Galvanized Brake Pads: Designed with 50 years of OEM experience, these brake pads feature rust-resistant galvanized steel construction and NRS mechanical attachment technology, ensuring durability and performance.
  • Shared Vision: Both companies are committed to innovation, quality, and delivering exceptional value to customers nationwide.

Montu Khokhar, CEO of NRS Brakes, expressed enthusiasm for the partnership, stating, “We are thrilled to partner with the Hirsig-Frazier Company, a trusted name in the automotive aftermarket for nearly a century. Their deep industry expertise and commitment to training and innovation make them the perfect partner to expand our reach.”

Steve Dresser, President of Hirsig-Frazier, highlighted the alignment of values between the two companies, saying, “This partnership with NRS Brakes represents an exciting chapter for Hirsig-Frazier. NRS’ commitment to innovation and quality aligns perfectly with our mission to provide exceptional products and services to our customers.”

Together, Hirsig-Frazier and NRS Brakes aim to set a new standard in the automotive aftermarket by offering customers the safest and most durable brake pads available.

For further details, visit:
Hirsig-Frazier Company: www.hirsigfrazier.com
NRS Brakes: www.nrsbrakes.com

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The Brake Report
The Brake Report

The BRAKE Report is an online media platform dedicated to the automotive and commercial vehicle brake segments. Our mission is to provide the global brake community with the latest news & headlines from around the industry.