New SANTA FE Debuts with Enhanced ADAS

SEOUL – Hyundai Motor Company’s all-new SANTA FE SUV debuted yesterday through a digital world premiere with an ‘Open for More’ concept that conveys the model’s radical transformation centered on its new wide tailgate.

In addition, the Korean automaker has enhanced a number of its advanced driver-assistance systems (ADAS) in the new model.

The fifth generation Santa Fe goes on sale in North America and Europe in the first half of 2024.

To commemorate the heritage and iconic significance of SANTA FE brand, the global launch event and the world premiere filming took place in the region of Santa Fe in New Mexico, the source of inspiration for the SANTA FE brand.

In the World Premiere Film, the all-new SANTA FE’s wide tailgate seamlessly connects the inside with the outside, expanding consumers’ everyday experiences. The tailgate area, once a storage space, now becomes an open terrace that can be used to effortlessly enjoy the outdoors.

The fifth-generation SANTA FE enhances the midsize SUV’s city-friendly, adventure-ready appeal with a class-leading, terrace-like living space made possible by its longer wheelbase and larger tailgate opening. The longer wheelbase also allows the new model to offer enhanced third-row seating.

Proactive driver assistance and safety features provide the confidence to drive confidently

The all-new SANTA FE is well-equipped with a host of driving assistance and safety features that reduce user involvement and provide a comfortable, confident driving experience whether simply commuting or on a weekend adventure.

Forward Collision-Avoidance Assist 2 can provide a warning and emergency braking if the preceding vehicle suddenly slows down or if a forward collision risk is detected.

Lane Following Assist 2 employs a windshield-mounted camera to help recognize vehicle drifting and helps provide slight steering inputs to return the vehicle back to the center of its lane.

New Driver Attention Warning (DAW) analyzes the driver’s attention and can provide warnings when necessary. Driver Monitoring System (DMS), Hyundai Motor’s first in North America, analyzes a driver’s vital signs to help ensure safe driving.

Navigation-based Smart Cruise Control 2 helps maintain a safe speed while taking curves on the main section of a motorway. Highway Driving Assist 2 helps maintain a set speed and distance from the vehicle ahead. It also assists with lane changes while driving on the main section of a motorway and helps center the vehicle in the lane while driving.

Among the SANTA FE’s other driver assistance and safety features are Intelligent Speed Limit Assist, Rear View Monitor, Rear Cross-Traffic Collision-Avoidance Assist, Front/Rear Parking Distance Warning, Surround View Monitor, Remote Smart Parking Assist, and Safe Exit Assist.


Mike Geylin
Mike Geylin

Mike Geylin is the Editor-in-Chief at Hagman Media. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.