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HAMBURG – MEYLE announced the expansion of its MEYLE Original and MEYLE PD ranges of brake pads and brake discs during its recent second-consecutive digital MEYLE Exposition from Hamburg.
The company in 2021 will introduce brake discs covering 106 additional applications and brake pads covering 53. The breakdown is 96 disc and 41 pads under the MEYLE PD brand and 10 discs and 12 pads under the MEYLE Original Brand.
Niklas Arndt, MEYLE product manager, explained the brand differentiation, indicating MEYLE Original’s design as a replacement for original-equipment product offering: high quality; comfort, and value.
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MEYLE 2nd Consecutive Digital Customer Exhibition
The MEYLE Original range consists of some 1,700 disc and pad applications, while the MEYLE PD range covers some 1,200 applications.
MEYL:E PD represents an individualized – based upon application — performance-oriented product for the company, with three sub-categories, each with its own particular, individualized needs: passenger cars, heavy trucks and light, short-distance trucks (like delivery vans).
Engineering the three types of MEYLE PD brakes means dealing with three types of use:
- Heavy trucks (long-distance haulers) – heavy loads with few stops
- Light/delivery trucks – lighter loads with many stops
- Passenger cars – low loads with fewer stops than delivery trucks but many more than long-distance haulers
And all of these are done maximized for individualized performance and attractive pricing.
Passenger cars, Arndt explained, pose the most difficult challenge because the brakes have to handle virtually any type of driving situation and do so quietly and with a minimum of pollution and dirt.
To those ends, the product manager discussed the company’s commitment to meeting international regulations concerning brake particulate emissions and reducing brake noise.
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All MEYLE brakes are copper and heavy-metal free, thus meeting present California and Washington (state) regulations and proceeding upcoming federal ones (by several years).
The company since 2018 has engineered its brake pads for “silent” operation understanding the consumer’s anxiety over squeaky brakes.
