Source: MEYLE announcement

HAMBURG — “Digital first” is the motto of the Hamburg-based aftermarket parts manufacturer MEYLE. Especially in pandemic times, virtual encounters with customers and partners play a major role: even if the leading trade fair Automechanika 2021 cannot take place in the usual way, MEYLE is once again creating a contact point for interesting facts from the MEYLE world with its own digital trade fair solution.

The MEYLE Exhibition Hamburg 2021 will take place from September 6 to October 1, and is aimed exclusively at the company’s customers in the independent aftermarket.

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The MEYLE Exhibition Hamburg 2021 is already the second interactive, digital brand experience with which company customers can directly exchange information with product and technical experts. With the first version of the digital exhibition, MEYLExperience 2020, the company was able to inspire more than 700 participants.

With the MEYLE Exhibition Hamburg 2021, MEYLE is introducing another important building stone in its digital strategy and once again offering customers and partners the opportunity to exchange information virtually on key topics and products.

As in 2020, a specially designed solution implemented on Microsoft Teams will provide interaction and presentation opportunities, individually tailored to the respective customer needs and topics. A specially developed tool for invitation and guest management makes planning even easier.

“Of course, we would have been happy to continue discussions and exchanges with our customers and partners in person in Frankfurt in 2021. Despite all the advantages of digital channels, nothing can replace personal contact,” explained Christian Ludwig, Vice President Sales. “Nevertheless, we are pleased to have found a digital way to share news and focus topics about MEYLE with our customers again this year and to enable individual appointments and consultations – no matter where someone is in the world.”

To view the entire announcement, click HERE.