Source: MEYLE announcement

HAMBURG, Germany – Hamburg-based MEYLE introduced product highlights and innovations for the independent aftermarket during the digital MEYLExperience during the past several weeks.

After this year’s Automechanika Frankfurt was cancelled, MEYLE quickly organized an exclusive digital brand experience, which ran for eight weeks. Customers and partners had the opportunity to explore MEYLE highlights and themed worlds and speak personally to MEYLE experts in sales, marketing and the various product areas – all on the interactive, virtual platform of MEYLExperience 2020.

“The past several weeks have shown us that we can also inspire our customers through digital channels,” says André Sobottka, MEYLE board member in charge of Sales, Marketing and Communication. “The MEYLExperience has allowed us to bring the trade fair stand feeling to our customers and partners all over the world in a virtual format, as well as provide them with a platform on which to discuss key areas and topics in their markets with our MEYLE product experts and account managers.

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“We want to continue exploiting the opportunities provided by digitization and expanding innovative tools such as the MEYLExperience in the future.”

Throughout the event, MEYLE experts had more than 270 meetings with over 700 participants all over the world. The trade fair feeling, which was recreated with a digital solution developed in-house based on Microsoft Teams and the well-known interaction functions, helped to promote successful exchange during the event.

Product highlights and innovations for the independent aftermarket

The Hamburg-based manufacturer presented the latest product highlights as well as new developments and innovations from the world of MEYLE during the innovative, exciting and interactive MEYLExperience event.

For example, the new MEYLE-PD cabin air filter was unveiled during the MEYLExperience: the high-quality filter media with specially impregnated activated carbon protect against NOx and particulate matter and thus ensure clean air inside the vehicle.

In addition to learning about the latest topics, existing solutions and product innovations at MEYLE, customers and partners also had the opportunity to speak personally to experts in sales, marketing and the various product areas in private meetings.         

The entire announcement can be viewed by clicking HERE.