ICER Leads Market with New Brake Pads

ICER, a leading Spanish manufacturer of brake systems, has solidified its position as the first to launch new brake pad references for the independent aftermarket. This proactive approach allows ICER’s distributors to be the first in the market with solutions for newly released vehicle models, giving them a competitive edge in meeting workshop demands.

Key Highlights

Innovative R&D Efforts: ICER’s technical and R&D+i teams focus on reverse engineering, ensuring prompt releases of high-demand brake pads.
Exclusive Market Entry: Distributors benefit from being the only suppliers of ICER brake pads for some of the latest vehicle models, including bestsellers.
End-to-End Production: ICER manages all stages of production in-house, centralizing operations in Navarra, Tudela, for seamless quality control.
Anti-Noise Solution: Each brake pad set includes an anti-noise grease sachet, a unique feature enhancing the workshop experience.

Comprehensive Manufacturing Process

Upon a new vehicle model’s release, ICER’s R&D department begins developing brake pads tailored to the model’s specifications. This step-by-step process unfolds entirely in Spain, ensuring close oversight and strict quality management.

The friction material formulation is the first consideration, with ICER’s R&D team selecting materials that best meet the demands of the specific vehicle. In parallel, the technical team designs the brake pad components, including backing plates, shims, and wear indicators, ensuring each element contributes to optimal performance.

ICER’s subsidiary, ICER TOOLS, takes responsibility for designing and manufacturing the molds and tools required for production. This integrated approach allows ICER to maintain exacting quality standards across every stage, with prototypes undergoing rigorous testing and a first batch produced to verify performance consistency.

Following internal quality checks, the new brake pads are sent for ECE-R90 certification, further validating their market readiness. This extensive process represents ICER’s commitment to delivering dependable, Spain-made braking solutions that set its distributors apart, driving value through innovative, high-quality products.