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ICER Brakes continues to solidify its position as a market leader in brake pad launches within the independent aftermarket, offering distributors a crucial advantage with its “First to Market” references. With 70% of its product launches being first to market annually, ICER delivers unmatched value to its distribution partners, ensuring they stay ahead in the competitive automotive aftermarket.
Key Highlights:
- 70% of ICER’s annual product launches are First to Market.
- Exclusive early availability for best-selling models, including Hyundai Tucson, Toyota C-HR, Toyota Corolla, Hyundai Kona, KIA Sportage, Seat León, and MG ZS.
- Focused investments in cutting-edge technologies and top-tier professionals to maintain market leadership.
- Distributors gain a competitive edge by meeting workshop demands ahead of rivals.
ICER Brakes’ product engineering and R&D teams work diligently to ensure their offerings reach the market faster than competitors, creating a game-changing opportunity for distributors. By having access to new references before anyone else, distributors can fulfill workshop demands promptly, increasing profitability and market share.
Rubén Llánder, General Manager of ICER BRAKES, emphasized this approach, stating, “Our priority is to strengthen the ICER brand with all the attributes that allow our customers to differentiate themselves in the market, with a reliable and highly profitable product. We can bring new references to the market faster than anyone else, giving our customers a game-changing advantage.”
Between 2020 and 2024, ICER was consistently first to market with brake solutions for many top-selling vehicle models, giving its distributors an exclusive edge. The company’s dedication to innovation and customer-focused strategies continues to bolster its reputation as a trusted leader in braking solutions.
For more information, visit ICER Brakes or contact them at [email protected].
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