Friction One Unveils Juarez Facility

Friction One has opened a state-of-the-art brake pad and rotor facility in Juarez, Mexico, boosting North American production with advanced automation and a retained expert workforce for enhanced quality and capacity.

Friction One Brake Technology Co., LTD has expanded its operations with a new production site in Juarez, Mexico. This move strengthens the company’s presence in North America, focusing on advanced manufacturing for brake components.

Key Highlights

  • Acquired from DRiV: The plant was purchased earlier this year, marking a significant expansion for Friction One.
  • Production Focus: Manufactures brake pads, brake discs, and CV blocks for aftermarket and OE customers.
  • 2025 Capacity: 10 million brake pad sets, 1.5 million brake discs, and 1 million CV blocks annually.
  • 2026 Projection: Brake pad capacity expected to rise to 16 million sets per year.
  • Workforce Retention: 95% of staff retained from previous ownership, blending local expertise with Friction One’s global team.
  • Automation Investments: Features newly installed automated positive mold press machines, grinding, painting, and assembly lines.
  • Operational Scale: Plant to operate 24/7 across four shifts at full capacity.
Friction One Unveils Juarez Facility

The Juarez facility represents a strategic step in Friction One’s globalization efforts. With over 20 years of experience in private label friction manufacturing, the company is enhancing production through heavy investments in automation and quality systems. These upgrades aim to improve speed, consistency, and performance in brake pad and rotor production.

Guests at the opening event received an exclusive tour, showcasing the modernized plant. They observed automated processes that ensure tighter tolerances and enhanced durability. This investment supports faster lead times, meeting growing demand for high-quality, copper-free brake components.

Related: Friction One Acquires DRiV’s Juarez Brake Facility

Friction One’s leadership emphasized the importance of customer relationships in this expansion. Jim Zhang, Owner and CEO, highlighted the goal of a 60% increase in unit production from Juarez within the next year. Yogi Yogesh Choudhary, COO, noted that the site positions the company among top global providers of aftermarket braking solutions.

Friction One Unveils Juarez Facility

The plant’s success builds on its experienced workforce. From operators to quality engineers and supply chain professionals, the team combines long-term local employees with veteran staff from Friction One’s China operations. This integration ensures seamless continuity and operational excellence.

As part of broader growth, the Juarez location will play a key role in supplying both aftermarket and original equipment markets. The facility’s capabilities include supporting diverse customer needs with advanced technology.

Friction One continues to prioritize innovation in brake technology, leveraging the new plant to enhance its competitive edge in the automotive industry.

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The BRAKE Report Staff
The BRAKE Report Staff

The BRAKE Report is the trade publication of record for braking systems, friction materials, and brake safety. Published by Hagman Media and edited by founder Brian Hagman, it covers OEM and aftermarket braking technology, NHTSA brake-related recalls, and commercial vehicle brake systems for an audience of chassis engineers, friction industry professionals, and automotive investors.