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SBS Brakes has announced the promotion of Emil Senf Jakobsen to Aftermarket Area Sales Manager for North America. Emil will now oversee sales and distributor support throughout the region, leveraging his experience since 2023 to further strengthen the brand’s presence across the USA and Canada.
Christel Munk Pedersen, Chief Sales Officer at SBS Brakes, highlighted the importance of this move: “We are thrilled to have Emil step into this important role. The North American market holds significant potential for SBS, covering all motorcycle and four-wheel models available. Over the past five years, we have experienced substantial growth in this market, and we are confident that Emil’s leadership will continue to drive our success.”
Key Highlights:
- Emil Senf Jakobsen promoted to Aftermarket Area Sales Manager for North America.
- Will lead sales and distributor support across the USA and Canada.
- Aims to expand SBS’s presence with a focus on brake pads and brake rotors.
- Plans to promote SBS Better Brakes compounds, emphasizing enhanced braking power and environmental benefits.
- Prioritizes dealer support to ensure top-tier customer service.
Expressing his enthusiasm, Emil stated, “I am excited to take on this new challenge and further strengthen SBS’s presence in North America. Our focus will be on growing our established presence across all segments with our high-quality brake pads and brake rotors. Additionally, we will continue to introduce our SBS Better Brakes compounds across all segments, highlighting their improved brake power and environmental benefits. Ensuring that all dealerships receive the best possible customer support on SBS products will be a top priority.”
This strategic move underscores SBS’s commitment to high-performance braking solutions and top-tier customer support, further solidifying its position in the North American motorcycle and automotive aftermarket.
About SBS Friction A/S
SBS Friction A/S is a leading OE and aftermarket supplier of brake pads and friction solutions for motorcycles, scooters, ATV/UTVs, special cars, and industrial applications like wind turbines. The company also offers brake rotors, clutch kits, brake shoes, brake shims, and more. SBS holds full ECE R90 approval, ensuring top-quality performance and safety. Their NUCAP NRS technology enhances brake pad durability by ensuring indestructible bonding of the friction material.
SBS Friction A/S remains dedicated to providing reliable, high-performance brake solutions. “Go Ahead – we have the power to stop you!”
For more information, visit SBS Brakes.
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