Electrified GV70 Gets Top IIHS Safety Award

FOUNTAIN VALLEY, Calif. – The new 2024 Genesis Electrified GV70 has earned an Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+, the highest safety rating offered by the agency.

The Electrified GV70 joins the rest of the 2024 Genesis SUV range by earning the IIHS’s top safety award.

“At Genesis, our vehicles are engineered with customer safety top of mind,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “We are pleased that the Electrified GV70 joins the rest of our SUV lineup in being recognized for exceptional safety performance by IIHS.”

To qualify for IIHS TOP SAFETY PICK+ in 2023, a vehicle must earn:

  • Good ratings in the driver-side small overlap front, passenger-side small overlap front, updated side and original moderate overlap front tests
  • Acceptable or good headlights standard across all trims
  • Advanced or superior ratings of a front crash prevention system in both daytime and nighttime vehicle-to-pedestrian evaluations must be available

The Electrified GV70 earned advanced ratings in both the daytime and nighttime vehicle-to-pedestrian front crash evaluations. The model’s headlights were good-rated across all trims.

All Genesis models are equipped with a comprehensive suite of exceptional active and passive safety technologies including Forward Collision Avoidance-Assist with Pedestrian Detection, Lane Keeping Assist, Blind-Spot Collision Warning and more. Each vehicle in the Genesis line-up offers standard advanced safety features that help avoid crashes and provide advanced occupant protection when crashes do occur. These advanced safety systems resulted in the 2023 Electrified GV70 earning the IIHS TOP SAFETY PICK+ award.

“This recognition by IIHS demonstrates our high standards of safety across our award-winning SUV lineup,” said Brian Latouf, Genesis global chief safety officer. “We are pleased that Genesis models continue to perform well for our customers and in IIHS tests.”

The Electrified GV70 is equipped with the latest in safety and driver assistance technologies, including:

  • Eight standard airbags, including front center airbag between the driver and center console, minimizing collision damage between driver and passengers.
  • Forward Collision-Avoidance Assist* which can help mitigate the risks of collisions with detected vehicles, pedestrians, and cyclists in certain conditions.
  • Blind-Spot Collision-Avoidance Assist**, helping reduce the chance of potential impact with a vehicle that is detected in the blind spot.
  • An innovative platform – with strong focus on safety – including passenger compartment protection and reinforcement areas using advanced high strength steel for rigidity and safety.
  • Genesis Connected Services and Connected Care, providing always-on connection and allowing for peace-of-mind safety features like Automatic Collision Notification, Enhanced Roadside Assistance, and SOS Emergency Assistance when the vehicle has access to a cellular network connection.


Mike Geylin
Mike Geylin

Mike Geylin is the Editor-in-Chief at Hagman Media. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.