Disc Brakes Australia (DBA) has unveiled a new online parts catalog, the ‘Part Finder,’ showcasing its extensive product range in an upgraded format. This catalog is a significant advancement from their classic version, featuring over 10,000 individual SKUs. The enhanced Part Finder is set as the default option on DBA’s website, although the classic version will remain accessible temporarily to ease the transition for users.
Why It Matters
The launch of this new catalog represents a strategic move by DBA to cater to the evolving needs of its customer base, especially the DIY market. As outlined by Phil Joseph, General Manager of DBA, the new site aims to set a standard in parts manufacturer catalogs. It integrates rich content such as product images, video content, and installation support, providing a comprehensive support system for customers. This development underscores DBA’s commitment to maintaining its status as an industry leader and responding to market demands for enhanced digital resources.
Key Points
- Rich Content Format: The new Part Finder includes product images, video content, and installation guides, offering a richer experience than the classic version.
- Focus on the DIY Market: Acknowledging the growing importance of DIY customers, DBA has optimized the catalog to be more visually appealing and informative, aiding in the decision-making process.
- Advanced Filtering System: A notable enhancement is the sophisticated filtering system, allowing users to select products based on criteria like product position, vehicle application, and product use.
- Additional Information: The catalog also features detailed product descriptions, packaging dimensions, comprehensive installation guides, product reviews, and unique product image URLs for easy integration with external databases.
Bottom Line
DBA’s new online Part Finder catalog is a significant step forward in offering an enriched, user-friendly experience for both trade customers and DIY enthusiasts. This initiative reflects the company’s recognition of the evolving digital landscape and consumer preferences in the automotive parts industry. By providing detailed product information and an efficient navigation system, DBA demonstrates its dedication to quality service and innovation. To explore the new catalog, visit DBA’s website or contact them for further details.
