Continental to Add 100 at New Braunfels

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NEW BRAUNFELS, Texas – Continental is reported to be adding 100 staffers at its New Braunfels, Texas plant this summer which will produce advanced driver-assistance systems (ADAS).

Expected to be opened in the fall, the facility will employ approximately 580 when fully staffed, a process which could take up to four years to complete.

The global technology company is investing some $110 million in the state-of-the-art 215,000-square-foot factory.

“Advancing growth and innovation in ADAS technology is essential as we build cars for the future,” said Samir Salman, CEO, Continental North America, in a company statement made last year. “At Continental, we’re always seeking new opportunities to make drivers safer in support of our goal of zero traffic fatalities, injuries and crashes. More than ever, drivers want access to new technologies because it makes them and their passengers safer. This new facility ensures we can continue to grow and improve as we build the next generation of mobility in Texas.”

Continental develops key components for assisted and automated driving all over the world. With this new location, the company is positioned to expand its research&development and manufacturing capabilities in the United States. This is especially important as demand for intelligent safety functions continues to increase.

Recognizing its potential impact, Continental began researching sensors, software and intelligent connectivity more than 20 years ago. The New Braunfels facility is an extension of that work as the company increases investments in the areas of assisted and automated driving. When the plant opens, local workers will produce radar sensors, which are essential for many sophisticated safety functions such has blind spot detection and forward collision warning.

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“The growth across automated and assisted driving is exciting as we make travel safer and more efficient,” said Ryan French, Focus Factory Manager, Advanced Driver Assistance Systems, Continental North America, and project manager. “The state-of-the-art facility will allow us to advance technology even further to develop products that serve people’s future needs.

“The City of New Braunfels, Comal County, New Braunfels Utilities, Greater New Braunfels Chamber of Commerce of Commerce and the New Braunfels Economic Development Committee have all been tremendous partners.”

Mike Geylin
Mike Geylin

Mike Geylin is the Editor-in-Chief at Hagman Media. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.