Burke Porter, ADAS Test Maker, Rebrands Itself

GRAND RAPIDS, Mich. – Burke Porter Group, a stalwart in the design, development, and automation of complex diagnostics, inspection, and test processes for esteemed clients in the medical & life sciences, transportation, and specialty industrial sectors, is undergoing a transformative rebranding.

Today, the company announced its new identity as Ascential Technologies, marking a strategic pivot towards technology and data-driven solutions as well as an expansion into emerging markets.

For seven decades, Burke Porter Group has been a trusted partner for the world’s most innovative companies. Now, as Ascential Technologies, the company is poised to intensify its dedication to customers, offering them the tools and support needed to navigate the increasingly intricate market landscape.

In the automotive sector, BPG earned accolades for its production of end-of-the-line and aftermarket testing equipment, encompassing advanced driver-assistance systems (ADAS).

Ascential Technologies is harnessing its industry-leading testing and automation capabilities to drive competitive differentiation and accelerate innovation for its clients, spanning from initial concept to widespread commercialization. Fueled by the potential of science and technology, Ascential’s comprehensive suite of solutions, including cutting-edge equipment, services, and data management capabilities, is tailored to meet the most rigorous, mission-critical challenges.

“Our new brand, Ascential Technologies, epitomizes the indispensable role we play in guiding customers throughout the entire product lifecycle, especially in situations where quality and safety are paramount,” affirmed Jeffrey Moss, CEO of Ascential Technologies. “In today’s fiercely competitive markets, trusted partners are essential. We empower our customers to achieve the extraordinary and possess a unique ability to deliver swift and disciplined product and solution development, ranging from initial ideation to large-scale commercialization.”

As part of this momentous rebranding, the company is consolidating its portfolio of brands and organizing into three distinct divisions. Among them, one is wholly dedicated to the automotive industry:

Burke Porter: Building on its storied history of leadership in the automotive sector, the transportation division will continue under the name Burke Porter, An Ascential Technologies company.

Widely acclaimed for its innovative prowess and leadership in end-of-line testing, with thousands of manufacturing systems installed globally, this division is broadening its transportation expertise to encompass product design, development, laboratory services, EV propulsion, and aftermarket products and services.

As a holistic lifecycle partner, this division collects and analyzes data at every developmental stage, thereby optimizing product delivery and performance.

Mike Geylin
Mike Geylin

Mike Geylin is the Editor-in-Chief at Hagman Media. Geylin has been in automotive communications for five decades working in all aspects of the industry from OEM to supplier to motorsports as well as reporting for both newspapers and magazines on the industry.