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Brembo India has recently been honored with two prestigious awards from leading partners in the motorcycle industry, reinforcing its standing as a leader in technological innovation and product quality. The accolades from Royal Enfield and Ather Energy highlight the company’s significant contributions to both the traditional and electric two-wheeler sectors in India. This recognition underscores Brembo’s commitment to excellence and its ability to meet the dynamic needs of a rapidly evolving market.
Key Highlights
- Brembo India received the “Best in New Product Development Initiative” award from Royal Enfield.
- The company was also presented with the “Excellence in Quality” award by Ather Energy.
- These awards recognize Brembo’s crucial role in developing advanced braking systems for both conventional and electric motorcycles.
- Operating as the BYBRE brand, Brembo India focuses on braking systems for small-to-medium displacement bikes.
A Partnership Forged in Innovation
Royal Enfield, a global powerhouse in the mid-size motorcycle category, presented Brembo with the “Best in New Product Development Initiative” award. This honor celebrates Brembo’s pivotal role in the successful production and integration of advanced braking systems for six new Royal Enfield models that were launched over the past year. The collaboration between the two companies is a testament to a shared dedication to pushing the boundaries of performance and safety.
“This award from such an iconic brand confirms a shared vision centered on innovation and excellence,” stated Luca Bottazzi, Brembo’s ASEAN Motorcycle Chief Operating Officer. “Royal Enfield is more than a customer; it is a strategic partner. This achievement reflects the dedication of our team in India, who continue to develop solutions tailored to the needs of the riders.” This recognition solidifies the deep-rooted partnership and Brembo’s capacity to deliver high-performance, customized braking solutions.
Excellence in the Electric Vehicle Market
The second major honor came from Ather Energy, a prominent innovator in India’s burgeoning electric scooter market. Ather recognized Brembo India with the “Excellence in Quality” award, a distinction that showcases the company’s unwavering commitment to superior manufacturing standards. As the automotive industry shifts toward electric mobility, the demand for reliable and high-quality components has become more critical than ever. This award reinforces Brembo India’s position as a trusted and dependable partner in the competitive EV space. It highlights the company’s ability to apply its decades of braking expertise to the unique demands of electric vehicles, ensuring safety and performance for a new generation of riders.
Powering India’s Two-Wheeler Market
Together, these awards affirm Brembo India’s influential role across the spectrum of two-wheeler mobility. By successfully serving both a legacy brand like Royal Enfield and an EV pioneer like Ather Energy, Brembo demonstrates its versatility and technical prowess.
Operating under the BYBRE (“By Brembo”) brand, Brembo India specializes in engineering and manufacturing high-performance braking systems for small-to-medium displacement motorcycles and scooters. With a dedicated team of over 1,250 professionals and state-of-the-art manufacturing facilities in Pune and Chennai, the company is well-equipped to serve its regional customers. The local production of brake discs, calipers, master cylinders, and ABS braking systems allows Brembo to effectively respond to the specific needs of the Indian market, solidifying its leadership position.
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